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At Vaquero Advertising, we talk a lot about how we can connect your brand to the Hispanic demographic. We throw the term “brand” around, but we’ve never actually discussed what brand strategy is or why it is such a valuable component of your company. So, what exactly is your brand? When you think of yourRead more

We talk a lot about what it means to connect to the Hispanic demographic. We have discussed going beyond simply translating copy. We have studied the benefits of appealing to Hispanic culture in order to build a long-lasting relationship. What we haven’t done yet, though, is study what that looks like when HI is appliedRead more

With cities like San Antonio, Austin, and Houston, each of which have cultivated vibrant and unique cultures, it is obvious that Texas is a bit of melting pot. Most recently, the Lone Star State was actually crowned the second-most diverse state in the nation. This Hispanic population attributes to a large portion of this diversity.Read more

Here at Vaquero Advertising, we have been stressing the importance of tapping into the Hispanic market. Within this growing demographic, another subdivision stands out: Hispanic millennials. A study by Marketing Land showed that there are approximately 59 million Hispanic-Americans residing in the United States. Of that number, more than 40% fall into the millennial category.Read more

As mentioned in our previous blog, Hispanics currently comprise over one-sixth of the population of the United States and hold over $1.3 trillion in purchasing power per year. As the Hispanic demographic only continues to grow, it’s vital to ensure that your brand is reaching and connecting with the Latino population. One of the mostRead more