Whats New for #SocialMedia?
The last decade has seen social media solidify so quickly, different communities where more than 3.2 billion people worldwide are active daily. More than 90 percentof millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media.
- Creation of a new cultural model of business.
These days goes beyond digital transformation, more in the construction of new cultural positions, because the consumer is constantly changing. Today, more than ever, it is necessary to rethink a sustainable and scalable business model, or within a few years, there will be a collapse where agencies will disappear and few of the giant content and media companies will survive.
2. Augmented reality.
Using this technology you can enable interaction in different types of events. Encourages viral marketing on social networks, with the possibility of creating filters, many brands are already using this feature to interact with the user and gain amplification of their content.
3. New platforms and the strengthening of micro-moments.
Of course you have listened about TikTok, this new platform has gained popularity so fast that it has already over 500 million active users worldwide.
Other platforms like Houseparty, Street, Lasso should work for brands in some markets, the key is how to manage and build this 5sec moments to according to audiences.
4. Differentiated content and an extremely segmented strategy
In theory, everyone knows, but many companies still replicate the same content on different platforms. Considering that more and more new communities will emerge, companies need to structure themselves to create relevant and different content for each platform.
Another major trend is the consolidation of 2 universes, podcasts and influencers. In 2019, we saw a huge increase in podcast consumption worldwide. According to statistics, 22% of Americans listen to podcasts every week. And the rise of influencers is not new to anyone.
By 2019, 80% of social media marketers find influencer marketing effective. We can safely predict that by 2020 and beyond, more and more social media influencers will grow and play an important role in building brand awareness.
One of the most important things these days is to inspire trust, showing the human side of your brand and increase transparency to build confidence with audiences.
So let’s focus on fun, creative & simple engagement to create better social interaction. We will help you stay ahead of this new trends for 2020. Contact us!