The seasonal period is upon us and with Thanksgiving is just around the corner, now is the perfect time for you as a brand, to build awareness, grow your audience and boost your bottom line.
You need to make sure your marketing campaign has the potential to entertain, engage and evoke strong seasonal emotions unlike any other form of promotion. Here are 5 ideas for your Thanksgiving marketing campaigns:
· Black Friday Sale
Customers love a sale. One of the best strategies you can use in your business is by introducing the Black Friday Sale. In the field of digital marketing, we have seen growth in online sales on Black Friday. When introducing a sale, make sure to offer amazing discounts and deals to your customers.
Black Friday Sale is the best way to boost your sales and clear your inventory. You can make your audience aware of the sale through your website, social media, email marketing, etc.
· Loyalty discount
Offering a loyalty discount is another strategy that marketers are using for Thanksgiving. First of all, you need to gather the list of customers from the past few years who made huge purchases near Thanksgiving. Once you have the list, you can offer exclusive loyalty discounts to those customers. This won’t just encourage your customers to shop more, but it will also make them feel valuable.
To enhance the marketing strategy further; what you can do is personalize each email. You can add some recommended products or services in the email.
· Publish Thanksgiving memes
Meme marketing is gaining popularity nowadays. Through meme marketing, you can entertain your target audience as well as promote your product/service. Depending on your business industry, you need to decide how to adapt an actual meme for the situation, it could be funny images or videos.
Once you create that, you need to publish social media handles like Facebook and Instagram. Memes are funny and entertaining. They are more likely to become viral than your regular social media content.
Another great way of increasing brand awareness is by offering something valuable and helpful for absolutely free. This strategy can help you get new customers in your business. The free item could be a guide, ebook, course,etc. The effectiveness of your free item will be only when you tag that item as a Thanksgiving gift.
Depending on your business type, you need to figure out the gift. For example, if you have a pet business, you can give your customers a book about pet care on holidays.
If you are an Ecommerce this is a perfect time to offer this option, customers love free shipping and they appreciate simple pricing structures, which in turn makes it a potential competitive advantage for online businesses at this season.
Do you want to develop a successful Thanksgiving campaign on social networks? At Vaquero advertising we can help you with that, contact us!