As a copywriter of Vaquero Advertising, I began to get deeper and deeper into something new for me … the world of Blogs. During the last months, I have learned a lot and, based on my experiences, learnings, and mistakes, I want to teach you what NOT to do at the level of writing, style, and SEO of a Blog.
Mistakes that you should not make on your blog if you want to position your brand in 2021!
1- Worrying about quantity and not quality
Yes, frequency is important. But it is useless to post three times a week and say nothing. I know that we must be quick and always try to keep up with trends. But if you only focus on that, you will not be writing valuable content for your readers.
The best thing is that you take enough time to analyze well what you are going to write about (making sure that the topic goes with the style and subject of the blog), investigate if it is something that may really interest the audience, and then collect valuable information, order it and write it attractively.
2- Forget the storytelling
It does not matter if the topic, for example, is segmentation in Facebook Ads. Although it is a complex and educational topic, you can take advantage of visual narration or storytelling to explain it based on your experience using the platform’s advertising system.
Although the digital world is evolving and the way of sharing content as well, many still think that this content has to be sober, serious, and very formal. We must know how to tell more exciting stories and take advantage of the opportunity that audiovisual material gives us. The audience engages and understands more easily through it.
3- Write without stopping, without stopping to think!
Many times it happens that we write and write non-stop. But it is important to pause and when we stop, make sure that what we are writing makes sense. Because on many occasions, looking at it from the side of the audience or a reader, we read a title and when we re-read the entire blog we realize that it is not what we wanted to communicate at the beginning.
4- Do not think about the user experience
You always have to put yourself in the reader’s shoes. That your links redirect where they say, that the YouTube videos you select are correct and that the buttons fulfill the functions for which they were designed.
For example, if the link takes you to an article on another page, make sure that it is working correctly so that the public can see that content.
5- Repeated content
Are you out of ideas? Well, start doing activities that stimulate your creativity to get many more.
If you have already written a blog about “what is TikTok For Business”, later write another article about “strategies you can implement to advertise on TikTok For Business”.
6- Neglecting SEO and descriptions
If we neglect this, nobody will find that article for which you worked so hard. SEO is the tool that will help you position yourself better in search engines.
The same importance for the descriptions, write attractive copies and make them click on your articles.
You can help you find relevant keywords with tools like google keyword planner or SEM Rush.
Do you need help in creating Blogs that improve your SEO positioning? Contact Vaquero! We can write the best Blogs for your business.