Putting together an effective digital marketing team might seem like a tall order. In fact, many times the difference between a digital marketing success and failure is having the right people on your side. But a little planning and some creative thinking is all you need to build an impactful crew.
So, like the Avengers of digital marketing … your team must be made up of people with different talents, specifically these 7:
1. Platform expert
This person will have to be an expert in Facebook Ads and Google Ads, there are other platforms that perhaps are important for your business such as Mailchimp, LinkedIn Ads or Twitter Ads, they never know how to use more platforms.
The platform expert is the one who will execute the operation of creating, editing and optimizing all the campaigns on the different sites.
2. Graphic Designer
The graphic designer will take care of all the graphic elements such as the ads of your campaigns, infographics for your social networks, your emails and even the images and other graphic elements of your website.
This is one of the positions that most serve and that companies tend to skip the most … but then they pay dearly for it.
3. Copywriting Expert
Romeo, Romeo, Wherefore Art Thou Romeo? ✏️
Copy is one of the most important elements behind your digital strategy.
This position has the responsibility of writing the texts of the announcements, the texts of your site, of your emails and even help in the content creation part with blogposts, newsletters, captions for networks and even scripts for your videos.
4. Video Expert
In any digital strategy, a lot of video is needed, from your product tutorials, content for Facebook, YouTube, video ads, explainer videos, stories, IGTV … and many more.
Video is a key piece and it is gaining strength … and no, you don’t need to be a great filmmaker to make videos for Tik Tok, but you will need someone who knows how to produce, edit and animate videos.
5. Social Media Expert
In this position it is important to have someone who is in charge of mainly two factors (vital to the business).
The first is the content agenda, that this person is responsible for publishing the content on all networks in a timely manner.
The second is to respond to everything that comes through the networks … be it the comments of the publications, the direct messages ✉️, questions in the ads and everything that concerns networks.
6. Site Expert
Initially I thought to write “programmer” but in reality, it is not so necessary to know how to program to create sites that sell, thanks to the tools that exist today.
If I think this person has to have some technical knowledge 👩💻, at least for pixel installation, events and other codes… but the real responsibility of this position will be to create vendor websites, period.
7. Metrics Expert
This position will be in charge of optimizing the campaigns, his work focuses on reviewing all the metrics, doing A / B tests, measuring the results and, above all, proposing optimization strategies.
Do you need the help of a successful Digital Marketing team? Contact us, we are Vaquero Advertising! Your marketing agency!