BY REGINA OSTOS, IN-HOUSE DESIGNER
Augmented reality is becoming very popular among brands. Small to large brands such as Samsung, Google, Instagram, etc. use it to boost consumer engagement and increase brand awareness through different AR products and filters that add value to make successful marketing campaigns. These effects provide brands through different social media platforms the opportunity to conduct cost-effective advertising campaigns without too much effort.
AR effects or “filters” overlay the users’ real-time environment via a specific application; the pioneers on this matter are Snapchat and Instagram. The effects adjust to the present surroundings displayed through the camera lens, turning the whole thing into a memorable and dynamic experience, playing with different angles and observing the landscape from a 360º view.
According to the statistics, over a billion users have at least once tried Instagram AR effects and filters. An attractive opportunity to entertain and augment the real environment constantly encourages people to use such features. What’s more, it’s a perfect way to attract the audience and create engaging content.
At the beginning of the year 2020, filters based on Augmented Reality were massively implemented on Instagram Stories. This improved and absorbing feature went viral. Today more and more different filters are used.
Why do businesses develop AR filters for Instagram Stories?
There are various reasons why brands develop AR filters and products. The first reason is because this solution generates more touchpoints for the brand and consumers. Did you know that over 500 million accounts use Instagram stories every day? 60% of brands that actively use Instagram Stories add AR features and playful stickers or other components of interactivity to raise the view rate. Also customized AR filters are still the cutting-edge innovation that can be part of your promotional strategy.
The second reason is because they help expand the target audience, encouraging their customers to get in touch with their business by responding to your Instagram Stories, and building a creative and distinctive image of their product or service.
Another reason brands use AR filters is to stand out from a crowded market by innovating and becoming a trendsetter. “Try-before-you-buy” filters are the way to give your potential customers a glimpse of your service or products. They can also help establish a great brand position across social media channels.
What Makes AR Filters a Necessity In Marketing?
AR filters are a fun way to increase brand awareness and engage with your audience. They can introduce new followers to your business and help existing followers get to know you better and interact with you more. Filters aren’t reserved for silly photos or special occasions, but they are surprisingly powerful for brands.
The whole purpose of Instagram AR filters is to create something that people will want to interact with and share. You want users to follow your brand or visit your Instagram profile once they find your custom filter. Your content has to be interesting enough to make them go through the extra step. Through engaging content, you can drive organic traffic back to your own social media channel and your website.
Augmented Reality solutions provide an innovative, exciting and engaging way to bring content to life. Connect to your audience like never before, with unique interactions. In Vaquero Advertising we always are aware of the upcoming marketing trends to grow your business to the next level!
Check out our website for more information about new marketing opportunities!
Leave a Comment