#BlackLivesMatter Movement

On June 2, 2020 you probably saw your instagram page flooding with black little squares followed with #blackouttuesday. 

Qué es #blackouttuesday? 

#Blackouttuesday was a hashtag created to show support and solidarity for the black lives matter movement. It was a moment of silence on social media posts to create a space of support for those protesting for change n the American police system. 

Que es the Black Lives Matter movement? 

The Black Lives Matter organization was founded in 2013 after the murder of Trayvon Martin. This movement is to fight against police brutality and for the injustices minorities face in America due to their race and skin color. El Movimiento is to fight against systemic racism that all minorities in American face. 

On May 26, 2020 the BLM protest happened in Minneapolis where the murder of an unarmed civilian, George Floyd, lost his life to four policemen creating outrage to the American public. Cause of death= knee to the neck. 

Black Americans make up about 13% of the population in the United States. About 24% of deaths caused by policemen are Black Americans. 

El racismo en America has been normalized. This movement is about creating change for the oppression and normalized racism that people, specifically black Americans, face in America for their skin color. 

Lo que no es:

White against black. 

Lo que si es:  

Everyone against racism.

Todos contra el racismo. 

How can you help support the movement as a business?

Many big brands have been starting to come out with videos and posts about the movement to show support. Nike released a video about supporting the movement. This is a great way to be a part of the change that Americans have been wanting. 


The best way to support this movement is to use your digital platforms to educate and spread awareness of what the actual movement is about. It is so easy to get lost in all the chaos the media is portraying instead of what the movement is about.

In correlation with Hispanic audiences, use your platform to educate the Latinx community. The community of Latinos may not fully understand what it is that many Americans are protesting against. 

How can you educate the Latinx Community?

Add resources to your social media stories and posts. Use links that are helpful for those that are protesting such as donation links. Share links to organizations wanting to create this change. 

Show support to our Black Latinx community. Sometimes it’s easy to forget that our Latinx community has a black community that is normalized to shame and degrade in the media. 

Here’s an instagram post on how to educate yourself and other Latinx’s about the movement and racism in America. 


Organizations to support :


Black Lives Matter

Amnesty International

Minnesota Freedom Fund

Bail Funds: 

Freedom Fund

Restoring Justice Community Fund

Luke 4:18 Bail Fund

TOP Community Bail Fund o

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