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BY REGINA OSTOS, IN-HOUSE DESIGNER Augmented reality is becoming very popular among brands. Small to large brands such as Samsung, Google, Instagram, etc. use it to boost consumer engagement and increase brand awareness through different AR products and filters that add value to make successful marketing campaigns. These effects provide brands through different social mediaRead more

Marketing trends come and go, but one trend that is here to stay is the use of intent monitorship. Intent monitorship is a technique businesses use to track and analyze the online behavior of their target audience. This can include things like the keywords they are searching for, the websites they are visiting, and theRead more

This time of the year is about being grateful and celebrating, learning about what we overcame and dreaming about what next year will bring us. And our Vaquero family is very proud to say that we have A LOT to be grateful for this 2022! It was a year of excitement and a lot ofRead more

Latino brands have been gaining a lot of attention in the U.S. not only because of the evergrowing Hispanic population living there but also across many other ethnicities and of course popular culture. A strong influence of these products is also changing the way we think of marketing in the U.S., because now more thanRead more

Thanksgiving is one of the favorite U.S. holidays for everyone. People love the opportunity to gather with their families and eat delicious food, and brands love it for the opportunity to increase their sales. Indeed, The Robin Report showed that retail shopping grew about 30% during Thanksgiving last year. And it wasn’t just the food shops –Read more

Ahead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, “Footballverse.” To celebrate soccer players of the past and present, “Footballverse” features a four-minute spot highlighting the athletes’ skills through an imaginary universe where they all compete together to answer the debate of who’s best. The campaignRead more

It’s exciting to wait for what other brands are planning for this specific celebration. As we already know, from September 15 to October 15, we celebrate the U.S. National Hispanic Heritage Month. A very special occasion to celebrate the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, Central andRead more

This is the article you need if you want to remain on top of things! From omnichannel marketing to augmented reality, artificial intelligence, and analytics, we’ll cover it all. The most significant marketing trends for 2023! Have you prepared your marketing strategy already? 2023 is not far off! In the field of marketing, a yearRead more

The International Festival of Creativity has been championing creative excellence since 1954. Right now we are in 2022, and the world is talking about the new successful marketing strategies. Come with us to see how they can improve your Hispanic/ Multicultural marketing. “Communities are the new demographics” Sofia Hernandez Global Head of Business Marketing |Read more

The Fourth of July, also known as Independence Day or July 4th, has been a special date for the United States and is very famous even worldwide. In the US Marketing calendar, the fourth of July is not just the celebration of Independence but also a great moment for brands to find a way toRead more