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Blog

Home Archive by category "Digital"

Social Media in Latin America

By Ricardo Sierra | Digital, Facebook, Uncategorized | 0 comment | 21 January, 2021 | 0

Latin America is a region of the world that is showing great growth. So much so that it has become one of the most important rising economic powers in the world. In terms of social networks, this continent is not far behind. Starting because today, Latin America already has around 320 million internet users, ofRead more

Location-based marketing: what it is, types and how it can benefit your business?

By Ricardo Sierra | Digital, Marketing | 0 comment | 7 January, 2021 | 0

Although we still continue to make the mistake of thinking of digital and traditional or offline marketing as if they were separate worlds, the truth is that the barriers between the two are becoming more and more diluted, especially due to mobile phones. Location-based marketing, along with augmented reality, is one of those technologies thatRead more

Latin Music as a marketing strategy

By Ricardo Sierra | Digital, Hispanic Marketing, Marketing, Mercadotecnía | 0 comment | 30 November, 2020 | 0

Usually, when brands think about content creation, they forget how important music can be within their target audience. Music has the power to evoke powerful memories in people and this can be used as a powerful experiential marketing tactic that will help to your brand development. With a little bit of creativity, you can takeRead more

Why should you add TikTok For Business to your marketing strategy?

By Ricardo Sierra | Digital, Empresa, Marketing, Mercadotecnía, Publicidad | 0 comment | 27 November, 2020 | 0

Every day there are more and more platforms that implement within their functions, the possibility of advertising. TikTok For Business is one of the most recent tools for brands to publicize their products or services from their most creative side. What is TikTok For Business? Like Facebook Ads, Instagram Ads or Twitter Ads, TikTok alsoRead more

7 Essential Roles for a Successful Digital Marketing Team

By Ricardo Sierra | Digital, Empresa, Marketing | 0 comment | 23 November, 2020 | 0

Putting together an effective digital marketing team might seem like a tall order. In fact, many times the difference between a digital marketing success and failure is having the right people on your side. But a little planning and some creative thinking is all you need to build an impactful crew. So, like the AvengersRead more

Digital Marketing Netiquette: The right way to behave online:

By Luz Quiroz | Digital | 0 comment | 12 October, 2020 | 0

By: Carlos Vázquez Nowadays, there isn’t any doubt digital marketing has the power to reach the greatest number of people than almost any other media. With everyone having access to the internet via mobile devices, the easiest and fastest way to search for any kind of content lies just a few clicks away. The goodRead more

Design Principles: CRAP

By Luz Quiroz | Digital, Diseño | 0 comment | 9 October, 2020 | 0

Designing with C.R.A.P :The four principles of good design. Created by Robin Williams, the main message is the proper use of Contras, Repetition, Alignment and Proximity (CRAP) in everything you create. Contrast Use contrast to direct the viewer’s attention and create distinction between elements. A lack of contrast can make designs look difficult to navigate.Read more

Latino Voters

By Ricardo Sierra | Digital, Hispanic News | 0 comment | 28 August, 2020 | 0

Latinos are the largest minority group to be able to vote for the 2020 United States Presidential Election. This group has an electoral power of 32,000. The U.S. The Presidential Election is scheduled for November 3. The two leading nominees for the election are President Donald Trump and Joe Biden. In a poll CNN postedRead more

What’s the difference: Social Media Marketing and Content Marketing

By Ricardo Sierra | Digital, Hispanic Marketing, Marketing | 0 comment | 26 August, 2020 | 0

In the world of digital marketing, certain elements and concepts can overlap with each other. Social media marketing and content marketing can seem to be the same idea, but they are not. Social media marketing is the use of social media platforms and websites to promote a product or service. An effective social media marketingRead more

Brands that target Latinos using Influencer Marketing

By Ricardo Sierra | Digital, Hispanic Marketing, Marketing, Uncategorized | 0 comment | 18 August, 2020 | 0

It’s no secret that Latinos in the U.S. have a large buying power that continues to grow. Brands have partnered with social media influencers to create brand awareness for their products or services.  Hot Cheetos X Forever 21 View this post on Instagram Chester Cheetahs Baby Mom😏🔥 A post shared by JENNY SIXTY NINE🦋 (@jen_ny69)Read more

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  • 18 December, 2020
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    How Latinos celebrate Christmas?

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    6 Blogging Mistakes to Avoid in 2021



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  • HOME
  • Our Approach
  • SERVICES
    • BRANDING & STRATEGY
      • Marketing Evaluation
      • Branding & Design
      • Public Relations
      • Copywriting
      • Out of Home Advertising
    • DIGITAL MARKETING
      • Social Media Marketing
      • Pay Per Click Advertising
      • Influencer Marketing
      • Email Marketing
    • WEBSITES
      • Website Development
      • Search Engine Optimization (SEO)
      • Analytics
  • Our Team
  • Case Studies
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  • Contact Us
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