Latinos are the largest minority group to be able to vote for the 2020 United States Presidential Election. This group has an electoral power of 32,000. The U.S. The Presidential Election is scheduled for November 3. The two leading nominees for the election are President Donald Trump and Joe Biden. In a poll CNN postedRead more
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In the world of digital marketing, certain elements and concepts can overlap with each other. Social media marketing and content marketing can seem to be the same idea, but they are not. Social media marketing is the use of social media platforms and websites to promote a product or service. An effective social media marketingRead more
It’s no secret that Latinos in the U.S. have a large buying power that continues to grow. Brands have partnered with social media influencers to create brand awareness for their products or services. Hot Cheetos X Forever 21 View this post on Instagram Chester Cheetahs Baby Mom😏🔥 A post shared by JENNY SIXTY NINE🦋 (@jen_ny69)Read more
Influencer marketing has become a popular tool for advertising to younger demographics. Unlike older generations, like baby boomers, millennials and generation z spend most of their time on social media. Social media is where the younger demographic receives and trusts information. Adding an influencer to your marketing campaign can be a great way to boostRead more
The latest feature added to Instagram are Instagram Reels. Instagram Reels are short 15-second videos that can be edited through the app. Aqui estan unos tips when making Instagram Reels: Lighting So simple yet so effective, lighting is a small detail that can make or break your Instagram Reel. If you want to get theRead more
Influencer Marketing is an emerging and popular form of digital marketing. Big companies have been investing into this market. Influencer Marketing is a $1 billion market… just on Instagram. Within the next few years the global influencer market is projected to be a $5-$10 billion market. From small businesses to top brands, they areRead more
Being Latino in the U.S., means you get to learn from different cultures. Especially within the Latino community, we have tons of diversity to learn from. Something all Latinos can share is that there are activities that we have all adopted into our lives. These activities turn into traditions that all Latinos share in theirRead more
Instagram has become a place where brands deliver powerful messages, tell stories that result in conversations and engage consumers and businesses. If brands want to reach out their audience on a more real and human level this is their platform. Common mistakes in Instagram Ads Mistake #1: Having No Goal-Focused Strategy As with any otherRead more
Latinos in the United States are being hit hard by the pandemic due to the systemic inequity in the United States. The three main factors affecting Latinos are health, income, and housing. Latino’s are highly exposed to the virus due to them being essential workers. Essential workers are those who work in grocery stores, cleaning,Read more
So, Millennials make up a large percentage of the U.S. population. Facts Millennials are the best-educated group of young adults in U.S. history, with one-third of older millennials having earned at least a 4-year college degree. Millennials are also go-getters. Right now, 54% of millennials either want to start a business or have already started their own.Read more
