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BY REGINA OSTOS, IN-HOUSE DESIGNER Augmented reality is becoming very popular among brands. Small to large brands such as Samsung, Google, Instagram, etc. use it to boost consumer engagement and increase brand awareness through different AR products and filters that add value to make successful marketing campaigns. These effects provide brands through different social mediaRead more

If you spend quite a number of hours on TikTok, Instagram, Facebook, or any social networking sites, We’re sure you’ve stumbled-upon social media contests before. We love seeing how businesses are using contest to promote their business, especially brands that we’re already fans of. We participate in most of them and it turns out that we areRead more

Social influencers are key to targeting and building a strong relationship with your audience. Influencers in 2022 are gaining great power in people’s decision-making, and social marketing is growing interest in building a sort of influencer campaign sales force to back up all of their strategies.   The concept of influencer marketing is relatively new,Read more

A new month is upon us, which means it’s time for some Meta updates. While it was a relatively slow month for FB, there are still some changes you should know about. Meta is bringing its 3D avatars to Instagram and is also rolling out updated avatars to Facebook and Messenger. Users in the UnitedRead more

Hey Vaquero!   We made some research at the beginning of the year to understand how does the Instagram algorithm works in 2022 and we came across some interesting changes. Here you have some organic hacks for your Instagram algorithm to broaden your reach and grow your followers.   Bots, hacking apps, ‘follow x follow’,Read more

As a business owner, it’s impossible to ignore Instagram’s reach. As of 2019, the fast-growing social platform reports more than one billion monthly active users, and that number is expected only to grow. You may already post stunning photos and videos on your business’ Instagram and IGTV feeds, but if you’re not giving proper attentionRead more

For Mark Zuckerberg, advertising has always been their primary source of income, both on Facebook and Instagram. With the popularity of short videos, it was only a matter of time before adding them to this type of advertising. Since April, Instagram has been testing the Ads feature within its Reels tool, first in Germany, Australia,Read more

A few years ago, businesses were not so focused on creating content for their audience as they only cared about promoting their products and only a few innovative brands dared to do so. Today, several years later, the situation is very, very different, and lately, we have seen companies (who previously had no marketing atRead more

Instagram is constantly changing and with it, its algorithm. It is increasingly difficult to keep up with this application and maintain engagement in your account. Do you want to learn the new algorithm of Instagram 2021? We invite you to continue reading and discover the 7 golden rules that the Instagram algorithm takes into account.Read more