Blog

Search is one of the most powerful tools used to reach an audience When it comes to Latinos, search is playing a big role, and is among the top five activities Latinos perform online, looking for everything on the web, images, and videos in that order. 93% of Hispanics use Google for search.    Actually,Read more

Making a successful marketing campaign requires emotions, and brands need to be able to connect with the audience, however, some marketers still think that creating striking imagery and messaging is enough to reach their audience no matter where they come from, and ignore that we nowadays we live in a world where people from differentRead more

This year’s Memorial Day we would like to honor some of the Hispanic men and women that have given it all for the sake of the great nation they call home. There are currently 1.6 million Latinxs serving the U.S. Military, and that number keeps growing every year, according to the Syracuse University D’Aniello InstituteRead more

By our Art Producer REGINA OSTOS The future of Texas is Latino.  From 2010 to 2020, the Latino population in Texas grew by more than 20% and that growth contributed to nearly half of the state’s population increase during the same period. From 2010 to 2020, the overall population in Texas grew from 25.1 millionRead more

By Public Relations Manager: SARA LUGO Moms are Heritage Mothers represent the pillar of Hispanic families, since the pre-Hispanic cultures where “The Aztecs worshiped the mother of their god Huitzilopochtli, the goddess Coyolxauhqui or Maztli, who was represented by the moon. Mythology tells that during the creation of the world she was killed by theRead more

Cinco de Mayo is here!   Getting us really excited and festive but also -for many- a bit confused regarding what is celebrated on Cinco de Mayo and how it became so popular in the U.S.    This is the Cinco de Mayo Marketing Phenomenon, a master move in advertising that has transcended from anRead more

Successful companies know that having a clear understanding of the relevance and importance of the Hispanic and Latino community is key to making their brands stand out from the rest. Some important differences between the Hispanic and Latino community are their definition, some Hispanics are descents, especially Cuban, Mexican, or Puerto Ricans living in theRead more