Roughly 80% of all Latinos living in the U.S. are American citizens, around 59.9 million Latinos – a growing economic and cultural force, many of whom are born in the U.S.
A 2019 report to Congress based on data from 2017 found almost 60 million Latinos in the United States already account for $2.3 trillion in economic activity in total, which on its own would rank as the eighth-largest economy in the world. And Latinos are projected to make up 30% of the U.S. population by 2020, meaning the group’s contributions are only likely to grow.
Latino small business owners tend to be younger.
How to take advantage or not of TIK-TOK? The big thing in Video Marketing
Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success? but most important, Is Your Audience on TikTok?
TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.
The largest demographic of TikTok users is between the ages of 16 and 24. But if you think TikTok is just a fad for Generation Z, think again. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven.
TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. In the last 12 months, brands have created accounts on the platform to explore and engage with consumers.
WhatsAppBusiness – Latin favorite messaging app! The best tool to increase sales, for sure.
With over 1.5 billion people using the messaging app, it just makes smart business sense to engage with your customers on the app they’re already familiar with.
With WhatsApp Business, you can create a business profile, complete with details like your company’s website address, physical location, and contact information, and then easily connect with your customers in the same way they connect with friends and family every day.
It’s an ideal environment to message customers, send them alerts, notifications, and updates, and answer any questions they may have.
A quick look at the adoption of messaging services reveals that the go-to-app for American and Canadian consumers is Facebook Messenger, with WhatsApp coming in a close second. The popularity of WhatsApp in Latin America, Europe, Africa, and in some parts of Asia, however, is unrivaled.
But we will talk about that in a later blog.