The Christmas season is an essential moment for many businesses, and the overwhelming question is how to get more holiday sales and make the numbers climb as fast as possible.
The obvious way to get more Christmas sales is to attract more people to your business. Assuming you have a quality product or service, the more people see or experience what you offer, the more sales you will make.
But have you asked yourself, how can I get more people to know me or experience my service or product?
The answer is simple, you need to use the magic of Copywriting! And specially at this season where emotions play a very important role, you need to take advantage of this and start creating powerful texts that attract everyone’s attention.
Here are some tips that will help your brand to create the best copys and raise your sales in this season:
Compelling and expectant titles
This is a very important element if you want that your potential clients stop at your offer when they are scrolling in your website or social media.
The rest of the year is important, but on this dates much more. On Christmas season, all the brands start their campaigns and the amount of competition it’s massive.
If your headline does not impact anyone, people will not stop to see the benefits of your promotion, you need to write this sentence with a great conviction of what you will sell and it needs to create some expectation in your public. Make sure that, the enthusiasm in this headline matches with the content of your promotion.
Call to Action Phrases (CTA)
Imagine that the potential client comes across the offer and in the end he has doubts about your promotion or doesn’t know what to do. Your mission as a brand or business that wants to boost sales on this day is to add “Call To Action” (CTA) phrases or buttons to all copies for Christmas season.
You have to make sure that you will influence the decision with a phrases like “Sign up to our Newsletter to receive our christmas promotion”
Keep it simple
In this season people are in a hurry hunting the best prices for their gifts, if your copy is not to the point, the audience will feel that you are making them wasting their time.
Take advantage of the upcoming celebrations where the power of family and friends has more weight in decision-making, because in most of the cases, shopping go for gifts. So, your copys for Christmas season should be easy to understand for potential customers and should excite them to buy from you faster.
Everyone wants to feel special, analyze the interests of your audience. It does not matter if it is large or small, surely there are groups with different preferences and based on this research create copys for each of them.
Write emotional texts in which you make your clients feel special this season and generate that idea of Christmas need.
Create a need through a Christmas copy
Continuing with the previous point, yes, the copy for Christmas should be read and immediately generate a feeling that the client says: I need to buy this product or service now! How? In principle, announcing that the offers you are launching are exclusively for Christmas season and that it will not be available at any other time of the year.
Then write the copy publicizing your product as essential in people’s lives, exclusive and that solves the problems of the audience.
Remember that is not only you the one that is creating the best alternatives or similar promotions for this season, so you need to be super creative. There are millions of brands competing with the purpose of being better than others and trying to achieve their best income of the year. Make an effort in each of the phrases, sentences and words that your copies will carry for this Christmas season.
Do you need creative Copys for this Christmas season? Give us a call! We’re Vaquero Advertising and we offer this service that will boost your business.