By: Carlos Vázquez
Nowadays, there isn’t any doubt digital marketing has the power to reach the greatest number of people than almost any other media. With everyone having access to the internet via mobile devices, the easiest and fastest way to search for any kind of content lies just a few clicks away.
The good news for businesses is that there’s a sure way to reach a huge number of new customers. However, as uncle Ben said, “With great power comes great responsibility”. When people browse online on their preferred social networks or browsers, they want to feel good and relaxed. Some things that make people feel this way include proper spelling, grammar, clear images and a good structure of the content they see (More netiquette tips at https://www.verywellmind.com/ten-rules-of-netiquette-22285). Unlike in real life, on the
internet whatever people and businesses share to the world will stay there forever (Yes, even if “erased”). On this note, advertising agencies have to look out for their clients in order for them to give the best image online and make others want to know more about the products or services offered.
Besides the importance of making people feel more comfortable with social media marketing; everyday it becomes more relevant to show inclusiveness and respect to different communities and social groups who deserve to be taken into account by marketing companies. The best way to establish a great connection with your target audience, is by figuring out their needs and desires, and of course exploiting you are offering into something they’ll want to have. The strategies to create these approaches are way too many and vary according to the goals and resources. That’s exactly why you cannot just hire anyone to write your social media and website posts, edit images, reply to comments and send emails. The fact of the matter is that on this subject, human error will always be present, and some businesses can get a bad reputation if what’s published on their name displeases their potential costumers online.
After understanding the importance of Internet Etiquette, it’s safe to say we should all take into account the benefits of creating a pleasing environment online. Both personally and for organizations, applying netiquette will do the difference for creating good and lasting networking relationships.
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