Mothers’ Day: A very special date.
Mother’s Day should be one of the dates most people expect to honor the person who brought them to the world, although of course all days can be celebrated.
This celebration in honor of mothers takes place in a large part of the countries of the world. Although the date varies according to the country, the festivity has in common to pay homage to all mothers, manifesting through gifts and events, mainly among family and friends.
The official commemoration of Mother’s Day; It goes back to the times of ancient Greece when Rhea was the great mother of the Gods and it was in the spring when they honored “The Great Mother”.
The American Ana Maria Jarvis of Philadelphia, after the death of her mother in 1905, decides to write, to teachers, religious, politicians, lawyers and other personalities, to support her in her project to celebrate Mother’s Day in the anniversary of the death of his mother, the 2nd Sunday of May. In May of 1914, Anna managed to get this date included in the federal calendar of the United States. In a short time, more than 40 countries adopted this commemoration.
How is it celebrated in Mexico?
Everything began on April 13, 1922 with the call made by the journalist and founder of the newspaper Excelsior, Rafael Alducin, at the national level to choose a special date to honor Mexican mothers, since in United was celebrated on Mother’s Day since 1914.
So on May 10 of that same year, Mother’s Day in Mexico was celebrated for the first time. Later, Pope Pius XI gave his support to the founder of the publication and promotion of the idea, Rafael Alducin, in a meeting they had in Rome in 1923.
It is traditional to celebrate this day with a family meal, with a serenade or Mañanitas in a Youtube video, with floral arrangements, chocolates, clothing, cards, handmade details … are some of the ways of celebrating Mother’s Day in Mexico.
Impact on the economy
Although the importance of this holiday may go unnoticed by many, its impact on the economy is very great, surpassing in some sectors even other very popular holidays like Valentine’s Day. In recent years, the investment and effort in advertising and marketing has been greater, in an attempt to avoid as far as possible the impact that the crisis could have on sales.
The earnings expected by May 10 double the spill that left on February 14, which amounted to 21 billion pesos. It is estimated that the celebration of Mother’s Day leaves an economic outlay of 47 billion pesos in our country.
The star gift on Mother’s Day is perfume. According to data provided by the National Association of Perfumery and Cosmetics, more than half a million people choose it to give to their mothers. It should be noted that the two weeks prior to the aforementioned holiday, sales of luxury perfumes are multiplied by three, representing 5% of the annual turnover of this product.
As it is traditional for many families on this special date, restaurants in the country will register an important attendance of diners. In that turn is expected an increase of sales of 2.6 percent, compared to last year.
Without a doubt, commemorate the maternal love has become the big driver of sales this day. A great opportunity for the dynamism of the national economy, from which hotels, restaurants, warehouses, beauty and beauty centers, etc. benefit.
On behalf of the Vaquero Advertising team, we congratulate all the mothers in their day, we wish them to have a great time in the company of their families.