Positioning SEM. It is a form of search engine marketing, that is, the possibility of appearing above the first “organic” search results.
Therefore the SEM encompasses SEO in conjunction with the techniques of buying advertising on the Internet such as PPC pay per click, aspects of SMM social media marketing and content marketing.
In other words, the SEM is part of a comprehensive digital marketing strategy that deals with promoting and positioning a site within the search results sheets made in the different search engines.
The best digital marketing campaign involves having a complete picture of the site’s objectives, the competition it faces, the current time and place it occupies, in order to create a SEM (search engine marketing) strategy that involves the different components and achieves an adequate balance of the techniques and resources needed to respond to the challenges and achieve the objectives with the best results.
The question then is how to balance the SEM, how to decide how much to invest in each item.
This balance is the difference between spending or investing money, resources and efforts. Between failure or success and depends on the details and particularities of each case.
For example, if you are launching your new business and website, it may be better for you to prioritize the PPC for visibility and immediate presence, and thus compensate for the lack of domain authority and lack of backlinks from a new website. It is always fundamental to invest in SEO even if it is a low budget, since au If it is a longer path, the benefits in the end are much more valuable.
In addition, the data and information gathered in an SEO strategy and research will serve to optimize PPC and SMM campaigns.
In the end to obtain a successful digital marketing strategy it is necessary to consider:
- All the details involved with the site
- The objectives of the strategy
- The available budget
- The available tools
At Vaquero Advertising we help you create your campaign and optimize your SEM to reach thousands of users who are looking to connect with you. We have a team of professionals and native or bilingual translators to produce the content of your brand with quality and optimization. Choose Cowboy!