The best time of the year is coming and with it important dates to celebrate, share, buy and give gifts. As marketers we want to take advantage and sell more, that is why your social media campaigns have to be focused on this season and connect with people’s feelings.
Did you know that consumers start their Christmas shopping earlier and are becoming more and more demanding? With a good advertising strategy on Facebook and Instagram you can multiply the sales and the number of people interested in your products or services. Follow these tips if you want to improve your ads for this season:
Start with the basic: Apply what already works for you in your Christmas ads
If you already know very well the factors or characteristics that have boosted your advertising campaigns during the course of the year, implement those strategies in your Christmas ads. Analyze all your metrics, take what works best and apply it to this Christmas campaign.
Personalize ads according to your audience and holiday dates
You don’t need to stay just with a single set of ads, the ideal is that you create several ads based on the different types of segmentation that your advertising campaign has on Facebook. Remember that not everyone has the same tastes and interests, you need to adapt your creativity and posts according to each market. The same thing happens with this season, for example: Christmas and New Year are coming, then you have to create different campaigns for those two days.
It may seem complicated but you must make an effort and play with creativity, because the theme of Christmas can be applied to everything. For example, “Have you tried our Vaquero red wine? Visit our online store and grab one today to liven up your day!”, how could we adapt this ad to a Christmas concept? We can play with the copy and the colors of the ads to say: Christmas is getting another week closer and for those still looking for a gift that will make them happy, our Vaquero Red Wine is just what you’re looking for!🍷🎁🎄 It is not that difficult, you just have to make an effort and spend a lot of time creating ideas that differentiate you from the rest.
Will your offers be extended for Christmas or will they be exclusive?
This should be one of the first factors that you must define before your advertising campaign begins to roll on Facebook. Ask yourself everything you can: if they are new products that you have launched for Christmas, will they be available the rest of the year? If you created Christmas packs, will they be exclusive for the holidays or will you modify them so that they remain valid later? Customers want to know the details about everything, so you need to be well planned too.
Christmas is a synonymous of gifts, will you do something?
The ads were spectacular, but how are you going to engage with your customers this Christmas? Do you have a special and irresistible offer? Will you give something away? This is very relevant although it may not seem like it. First because Christmas is a synonym of gifts and second because people love gifts. It is very different to say “buy our exclusive offers for Christmas”, to say; “Take advantage of this Christmas offer and get a free gift with your order.” People will go straight to your Facebook ad copy that offers them a free gift.
Content + Ads
Paid content always works if you manage it correctly from the Facebook ad manager, but in many cases the one who gives the push is the organic content that you create. So, don’t just pay attention to paid advertising, be sure to create content of value allusive to celebrations as well. For example, you have a coconut milk brand, so you can write a blog or create an instagram post about “coconut milk recipes for Christmas”. You have to learn to develop your creativity a lot! Do not stay with the basics and essentials, push yourself much more to boost your Christmas advertising campaign.
Do you need engaging social media campaigns for this Christmas? Contact Vaquero! We are sure that we can help you to connect with your audience and boost your social media campaigns.