Why is #HispanicMarketing important in these days?
We know that the Hispanic population (they speak Spanish specifically) is increasing day by day in the United States, whether due to immigration, work or birth issues. By 2020, there will be more than 40 million Spanish speakers in the United States with Spanish as the most spoken language after English.
Hispanics, who live in the United States, have another type of behavior, compared to what they live in their country of origin. They can communicate in both English and Spanish, 40% of millennials alternate the use of Spanish and English in their social networks.
Spanglish strongly influences millennials.
They mainly speak English, but 82% of them speak at least some Spanish at home. That is why it exists and there is great potential in the Hispanic market in the United States, in terms of advertising, marketing & social media to be exploded and explored.
We must consider several points to have a good communication with the Hispanic market through the different digital platforms.
- Know the culture / Hispanic market in the United States
- Have a bilingual team that manages both languages perfectly to create successful content.
Although there is no single profile of the Hispanic consumer, since this segment is not homogeneous and differs from geographical and cultural roots, current companies should know them better because different sectors have a lot of potential in this consumer.
Some companies are already approaching their Hispanic consumers through investments in advertising campaigns, since they have already identified them as the axes of their growth in the coming years. Some are McDonald’s, Kraft Foods, Toyota, General Motors, Dish Network, Unilever, Coca Cola and Walmart.
Hispanic communication is changing and with the growing number of people in social networks, apps, etc., they can no longer ignore them.
In Vaquero Advertising we are completely aware of these changes and what your brands need for better communication with their target. Choose Vaquero now and get in touch with us to get started with your media plan & strategy.