Inbound Marketing every year becomes more classic, as it has expanded with such speed that millions of companies and Marketing teams around the world value it as a fundamental practice, which has to be present in these days, leaving aside that perception that it is a “trend” or temporary opposite of contemporary marketing.
However, the fact that it is now part of the “jet-set” of strategies and that it is well-known does not mean that it is monotonous and predictable.
A broad set of modern, systematic, automated, ingenious and intelligent practices, focused on the user and their experience, are on the table today and mark what will be a marketing trend for 2021.
Would you like to know these trends? Continue reading and take notes!
1. Artificial Intelligence
AI is an ally to optimize the content experience, since it is a source of automation and data collection of interest.
Through this technology we can obtain so much information about the user to the point of having in our hands widgets with specific content proposals with high rates of conversion probability and engagement, due to their alignment with the intention of the people and their characteristics.
This makes it a powerful weapon for both content personalization and Lead Generation, as it enhances the power of attraction and communication with the audience.
2. Interactive Content
Interactive content has become the gold mine of Digital Marketing, establishing itself as one of the best trends in Inbound Marketing.
Interactive videos, questionnaires, dynamic ebooks, white papers, Lookbooks, resource libraries … Interactive Content has a wide range of possibilities and resources, which allow obtaining benefits such as:
- increased engagement;
- collection of valuable data of the Buyer Persona;
- attraction of qualified leads;
- better customer segmentation;
- optimization of user experience;
- qualified information for the sales team;
- permanent potential for generating contacts;
- diversification of messages, content and proposals.
3. Personalized Content
Personalized content has come to really give the user the importance it deserves, since it is one that points to the specific characteristics, needs and preferences of the person from the moment it is planned until it is time to choose channels to disseminate them.
It works together with Artificial Intelligence and resources that allow to have a wide user database, which is used to “draw” a precise profile that is the foundation of each material.
4. Influencers Marketing
Influencer Marketing is far from out of style. It was a trend yesterday, it is today and it will continue to be tomorrow.
Through social networks, mainly, this practice is a fast and (almost) unhindered way to hook potential customers and generate identity with brands or products and services.
At this point we must highlight the micro-influencers. Working with these is a lower cost option with a great return on investment, which mainly attracts small and medium-sized companies.
But make no mistake! The “cheap” is not the great attraction of these influencers, but their great capacity for engagement, since they are very close and credible people for the target audience of the brands.
In conclusion, it is an option in which quality exceeds quantity. Perhaps your strategy will not reach millions of people, but it will connect and generate results with a good part of the total number of users who interact with the published content, be it 10, 100 or 1,000.
5. Positioning in voice searches
Voice Search is revolutionizing the SEO universe. Just as it is important to achieve privileged positions in certain written keywords, it is essential to do it with voice commands.
In the coming years, more and more users will take advantage of artificial intelligence technology tools such as Siri and Alexa to search for businesses, addresses and topics of interest, among other things.
To achieve this desired positioning in voice searches, integrating SEO and User Experience (UX), it is necessary, among other things, to produce much more specific content that answers specific questions and searches.
And is that, when using Voice Search, people tend to use longer and more detailed keywords, due to the agility and practicality of the tool.
7. Messaging applications
Since we are talking about fostering relationships with users and customers, it is important to mention messaging applications, which are a human and friendly complement to Chatbots.
Do you remember that WhatsApp group with friends from college or family?
Basically, this essence tries to emulate messaging in Inbound Marketing: continuous communication between brand and users, agile interaction, friendly and somewhat informal tone of voice (without abusing this resource) and, above all, a lot of understanding and empathy.
Through resources such as WhatsApp and Facebook Messenger you can improve your customer service, respond quickly to questions associated with potential purchases and even advertise and publicize new services or products.
Now that you know some marketing trends for 2021, it is time for you to start implementing them in your business. Need help with that? Contact Vaquero! We’re sure that we will boost your business for the next year.