Keywords:The Most Important Part of Digital Marketing

First of all the Keywords Marketing, is putting your message in front of people who are searching using particular keywords and phrases.

Keywords marketing can have slightly different meanings depending on whom you ask. For ad buyers, keywords marketing involves purchasing ad units, typically banners, on the search results page when a Web surfer searches for particular keywords and phrases. For search engine optimization professionals, keywords marketing involves achieving top placement in the actual search listings themselves.

The advantage of keywords marketing is the potential to reach the right people at the right time.

For example, assume a Web surfer enters “buy widgets online” as a search phrase. First, we know the potential visitor is interested in widgets. Specifically, they are interested in buying widgets.

Better yet, they are looking to buy online. This three word search phrase tells us much about what the Web surfer is looking for at that exact moment in time.

Step 1: Identify Keywords Opportunities.

You need to determine what keywords phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post.

Step 2: Narrow Down Your Topic.

As a topic, “guacamole” is a bit broad. You’re extremely unlikely to rank on the first page for that keyword. You’ll need to pick a narrower topic that will still appeal to a good number of readers.

If you have a Flip camera at your disposal, you might decide that “video of how to make guacamole” is a good choice. This is much more specific, and you could make it even more specific if you chose (“video of how to make guacamole from scratch,” “video of how to make the best fresh guacamole,” etc.).

Step 3: Optimize Your Post

• Don’t forget to use your keyword in the title tag. It’s a key signal for search engines.
• Use internal linking to your advantage. For example, if you have an index page of posts and videos and another of dip recipes, add a link to the video from both, with optimized anchor text.
• Don’t forget to promote your post on Twitter, Facebook, etc. This encourages external linking as well.

Finally, this is a list of the 3 best keyword research tools in 2019.

1. Soovle

Soovle gives you suggested keywords ideas from Google, YouTube, Bing, Amazon and more.

https://soovle.com

2. Jaaxy

Get thousands of related keywords ideas within seconds.

https://www.jaaxy.com

3. Google Search Console

This report list out the pages on your site that get the most clicks from Google.

https://search.google.com/search-console/about?hl=es&utm_source=wmx&utm_medium=wmx-welcome

Here in Vaquero Advertising we offer a full-service strategy that best suit your brand. We are always updating with the best of tools in technology. Choose Vaquero now!