Usually, when brands think about content creation, they forget how important music can be within their target audience.
Music has the power to evoke powerful memories in people and this can be used as a powerful experiential marketing tactic that will help to your brand development.
With a little bit of creativity, you can take advantage of this technique to give more exposure to your brand, give your public something to talk about and be remembered for days, weeks and even years with a catchy melody.
Latin music in particular can be key for your campaign. During the last four years, this genre has exploded its popularity and presence within the music industry in the United States, leading the first places in streaming platforms such as Spotify and YouTube.
Artists like J Balvin, Bad Bunny or Maluma have become world figures and have been present at very important events in the United States such as the Coachella festival or the Super Bowl halftime show.
It is no longer just about music listened by the Hispanic public, also the American public is growing exponentially and awakening their interest in Latin artists. World-class artists such as Drake, Beyoncé, Dua Lipa, The Weekend or Justin Bieber have collaborated in different hits with Latin artists and have expressed their desire to continue being part of this revolution.
Even big brands have opted for campaigns with these artists, such as McDonald’s and J Balvin creating the “J Balvin Meal”, a combo consisting of a Big Mac, French fries and an Oreo Mc Flurry.
J Balvin Meal
In 2021 this trend will continue to grow even more, so this is a good time to plan your marketing strategy. Here are some reasons why your business should use Latin music in its sales and content creation efforts.
Visibility and new customers
One of the main reasons to use music in your marketing strategies is visibility. Solo artists and bands have fans of their own, and those fans are consumers. From small social campaigns to lifetime contracts, music marketing will increase the visibility of your company or brand.
Commitment and loyalty
Music fans are loyal. From downloading music to attending live events to purchasing merchandise, fans always consume. They also exhibit high levels of engagement, especially on social media. Have you ever compared your social media traction to that of an artist with a similar following size? The difference is BIG, showing a reason in itself for using music in sales strategies.
Yes, advertising with music will cost you something, since nothing in life is free. But what you might consider is how scalable this cost can be along with your options. If you want to team up with an artist who has sold millions of albums, it could cost you millions. However, local and regional artists, many of whom will become larger and more successful artists are a great alternative. Local artists on the rise have high levels of commitment and loyalty because their audience is a mix of fans and friends. Also, the cost of aligning your brand with a local artist is much more affordable than you might think.
Do you need music influencers for your 2021 campaign? Contact us, we’re Vaquero Advertising and we can help you with that!