Revolutionise Your Social Media Marketing With Live Streams
It seems that in these times it’s what every brand needs to get working on.
Live streaming video, of course, has been around for years now. But until 2015, services like UStream and Justin.TV fell short in that they did not offer any type of social media integration. You should stream your events live on the internet, but all you could offer your followers was a lifeless link in their news feeds.
The WHO Director-General even stated: “We’re not just fighting an epidemic; we’re fighting an infodemic.” This situation is the testament to the raw power of social media, and a sign of how much we achieved when it comes to curtailing the spread of dangerous lies online.
But now, live-streaming is more popular than ever as people around the world stay at home to flatten the pandemic’s infection curve. And while this lockdown has killed in-person events, it has also breathed new life into virtual ones via services like Facebook Live or Instagram Live.
Integrating Live Streams into Your Social Media Marketing
Although these days is a little bit saturated consider if your brand need to do some Live events. Doing so allows you to become known as forward-thinking by your audience, considering your competitors to not get at the same hour another important event is happening.
And especially with a new technology that is as promising and has as much potential to change the way we view social media marketing as live streaming, why not jump in and utilise it to advance your brand? Social Media Examiner recently posted 6 ways to use live streaming video on social media to benefit your business:
- Share Live Events. This is perhaps the most obvious use of social media live streaming: allow members of your audience who can’t join you in person to still take part of an important company event. Whether you hold an awards banquet or moderate a panel at a popular conference within your industry, live streaming the event can increase the impact of your efforts beyond your physical attendees.
- Host Interviews. Interviews are a great way for your audience to get to know members of your company, and even other customers – but too often, the recorded versions seem stilted and over produced. Instead, live stream spontaneous interviews, which will make your brand seem more relatable and personable.
- Showcase Products. Whether you produce products or provide services, why not show your audience exactly what it is that your products/services do?
Don’t miss any livestreams: