Social media advertising should always be part of your marketing strategy. You have two options Organic or Paid Media advertising. You are probably asking what’s the best for your growing business?
TRUTH – you need BOTH!
“Organic campaigns are a great way to nurture relationships and build brand awareness; however, paid social media campaigns are the way to go if you are looking for quantifiable results.”
If you have the resources to invest in marketing, you want to ensure in a way your budget and ROI will be maximize using the best channels.
¡IMPORTANTE! The most natural advertising channel is social media, and rightfully so.
Experts believe that by the end of 2019, over 2.77 billion people will be on social media networks, and by 2021 that number will exceed 3 billion. In the U.S alone, almost 80% of the entire population is on social media.
And we believe that with this pandemia the numbers are exceeding before this year ends.
BENEFITS OF PAID MEDIA CAMPAIGNS
- Increase Your Reach. Paid campaigns let you control the target audience and location of campaigns, giving you the ability to instantly reach your precise audience at the exact place where you think they are.
- Suits Any Budget. Most social media channels offer a pay-per-click model that can be used to ensure that your spending limit is never exceeded. The average price per click on Facebook is $1.72, and on Instagram, the average cost per click is $6.70. If you are looking to spend less, this makes Facebook the clear winner. However, if you are looking for increased engagement, you may still want to consider Instagram since the social media channel tends to yield higher engagement.
- Maximize Content Marketing Effectiveness. This is because you can push a particular content piece (such as an eBook or article) to relevant audiences based on their interests.
- Get More Market Insight. You can use that budget to learn even more about your audience thanks to paid social media campaigns. Campaign results can provide your business with valuable market insight about your industry and your audience.
EXAMPLES OF PAID MEDIA ADS
While paid advertising dominate social media….porque sabías esto only 4% of organic posts are seen? Wow right? But still organic campaigns has lots of benefits that we will later talk on a blog post…
Back to lo importante…Here in Vaquero Advertising we help our clients choose the right platform depending on their industry, goals and budget.
Please contact us to work on the best strategy for you business, y también hablamos Español al 100% así que si quieres estar cerca del mercado hispano & latino..somos los mejores!