In the world of digital marketing, certain elements and concepts can overlap with each other. Social media marketing and content marketing can seem to be the same idea, but they are not.
Social media marketing is the use of social media platforms and websites to promote a product or service. An effective social media marketing strategy includes publishing great content, engagement with followers, social media ads, and running reports on your platforms. Your content is usually to inform your audience about what service or product you want to inform them about. Social media marketing is more advertising-based.
Before taking any steps forward you choose your platform that will work best for your campaign. The best platform for your campaign is the one that is more relevant to your target audience. There are many different types of social media platforms, but the most popular ones are Facebook, Instagram, Twitter, and YouTube. All of these platforms have very different types of consumers that may lean toward your target audience and have different tools that can strengthen your strategy.
Social media marketing follows different steps that lead to a strategy. As with every strategy, you must have a goal that you want to succeed with your campaign. The goal can be reaching 100K likes by the end of the day or even as small as 2k profile visits in a month.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This type of marketing is more focused on what is being shared with the audience. The key focus in a content marketing campaign is what is the information being shared with the target audience and what are the benefits for the audience that is engaging with the content.
There are different ways to create and share content with your audience. The most popular forms of content are blogs, infographics, case studies, videos, and podcasts. There are many different types of content that can be used for marketing.
Content marketing can be distributed through different social media platforms: Facebook, Twitter, Instagram, and Youtube. As with any marketing strategy, you must have a goal for your content marketing. It can be as simple as 12K likes for this post by the end of the day or as complex as consumers followed a certain link to purchase a product or service that was from a social media influencer.
Overall, social media marketing and content marketing can seem to overlap with each other. For a social media marketing campaign, you may need content as part of your campaign to create brand awareness. On the other hand, for content marketing, you may need a channel to share your content with your audience. They go well together but present different ideas.
Aqui en Vaquero, we are experts in digital marketing. We have created successful social media marketing campaigns for our clients. Contact us today to learn more about our digital marketing services.