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Marketing is all about selling an idea, an experience for the consumer, so using VR for marketing has come naturally as the hottest marketing experience, and while it is still a fresh and unexplored market, how does VR affect advertising and how big is the VR vs AR are definitely things to have in mind,Read more

BY PUBLIC RELATIONS MANAGER: SARA LUGO It is now very common for brands from different industries to come together in support of the LGBTQ+ community during Pride Month. However some people believe that this support only represents a marketing strategy to increase sales with pride in branded products, and the genuine support should go beyondRead more

Social influencers are key to targeting and building a strong relationship with your audience. Influencers in 2022 are gaining great power in people’s decision-making, and social marketing is growing interest in building a sort of influencer campaign sales force to back up all of their strategies.   The concept of influencer marketing is relatively new,Read more

 SXWS is back this 2022 and this year’s edition brings some special surprises for all of us working in the marketing business. TRACK is the dedicated program for visual and marketing shows, bringing all sorts of experiences to those lucky enough to have the badge. Read the program in our blog and follow us onRead more

[:en]The U.S. Hispanic market is incredibly diverse and important when it comes to succeeding in Hispanic marketing. You want to do more than just translate your message in Spanish. You want to connect with the Hispanic audience through their identity.  Here are four brands that we think are successful in Hispanic marketing:  Modelo Especial HispanicsRead more