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BY PUBLIC RELATIONS STRATEGIST: SARA LUGO When we talk about marketing, we automatically think of communication strategies that help to promote a product or service; this is something we are very aware of since we live surrounded by messages that sell us something.    However, marketing can also help us to spread ideas and restructureRead more

Marketing is all about sending a message, and at Vaquero, we think that one of the most important is the urgent need for us to take action to save the planet.   It might seem like Global Warming is such a great responsibility that our actions may be too little to make an impact onRead more

[:en]International Hangover Day is the first Saturday in August. It follows International Beer Day, which is celebrated the first Friday in August.    This year International Hangover Day will be celebrated on August 8.    Latino’s are known for liking to have a beer or enjoy some tequila with family and friends.    Latinos haveRead more

[:en]Being Latino in the U.S., means you get to learn from different cultures. Especially within the Latino community, we have tons of diversity to learn from. Something all Latinos can share is that there are activities that we have all adopted into our lives. These activities turn into traditions that all Latinos share in theirRead more

[:en]Dallas is a melting pot of cultures. The population in Dallas is continuously growing. Dallas has a population of approximately 1.345 million. The Hispanic population in Dallas is 41.7%. meaning about 5.50 million identify as Hispanic.  How can you cater to this population?  Here are five tips on how to cater to multicultural populations:  Read more

It has been projected that as of 2025, employees of Latinx descent will account for one out of every two workers entering the United States labor market. Despite this large number of Hispanic people in the American workforce. The 76 percent repress some facets of their culture in the office such as how they communicate and present themselves,Read more

[:en]So what about the #HispanicHeritageMonth? From September 15th to October 15th in the United Estates the purpose is to recognize the contributions of both Hispanic and Latino Americans to the country’s history, heritage and culture. HISTORY Originally it was only celebrated for one week. President Lyndon Johnson first approved Hispanic Heritage Week in 1968, andRead more

In September happens to be Mexico’s Independence Day on the 16th. The entire country is full of different celebrations such as parades, festivals and parties. Mexican flags are everywhere. Fiestas mexicanas include lots of surprises, exquisite gastronomy, traditions, national music and more. Local mayors and of course the President of Mexico will step out onRead more

[:en]Or as we would say: The one who hits first, hits twice! Texas and Dallas have some of the biggest Hispanic communities in the United States. Their buying power is getting stronger and bigger each day, as they’re a very young and consumer community, on top of being an extremely brand loyal crowd. So, thisRead more

[:en]It’s different how culture can impact and how people react to a story, not just the content of a plot, but also the style of the narrative storytelling. That minor difference is significant in film and books, and it is so meaningful on how marketers approach their communication strategies when it comes to marketing toRead more