[:en]Latinx Consumer Trends $1.5 trillion. The Latinx population in the United States has a purchasing power of $1.5 trillion. At 18.3%, Latinx are the largest non-white ethnic group in the U.S. In 2018, the Latinx population was at an astounding 59.9 million. Facts about the Latinx consumer: Household Income The average American household incomeRead more