Multicultural Marketing in Dallas

Dallas is a melting pot of cultures. The population in Dallas is continuously growing. Dallas has a population of approximately…

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WhatsApp: Why is so popular among US Hispanics & Latinos?

WhatsApp beats out Instagram and Twitter among US HISPANIC users, with those platforms seeing 34.3% and 21% user penetration, respectively. For…

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Conversational Marketing

For many years, companies put their money in mass advertising, trying to reach as many possible customers as they could, offering…

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Four Examples of Successful Hispanic Marketing

We talk a lot about what it means to connect to the Hispanic demographic. We have discussed going beyond simply…

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