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Welcome to the digital era, where attention spans are shorter than ever before. As a leading marketing agency, we understand the significance of adapting to changing consumer behaviors. Today’s blog will explore the best ways to leverage short videos for your business, captivating audiences in seconds. Get ready to transform your marketing strategy! Engage YourRead more

If you’re a Hispanic marketer, you’re probably familiar with the challenges of the Instagram algorithm. However, with over 1 billion active users, it can be challenging to stand out and get your content in front of the right people. And if you’re looking to connect with the Hispanic community, you’ll need to take a strategicRead more

One such trend that has caught our attention is the increasing wealth of Hispanic homeowners in recent years. Hispanic homeowners are experiencing unprecedented growth in their wealth, and this presents a unique opportunity for businesses to tap into this growing market segment. Hispanic homeownership has been on the rise in the United States, with moreRead more

Reaching bilingual Hispanic consumers is becoming increasingly important for businesses in the US, as this group represents a significant and growing portion of the population. To effectively connect with this audience, companies must develop innovative strategies that take into account their language, culture, and unique needs. In this response, we’ll outline three innovative strategies forRead more

If you think of business growth in Texas, California, Florida, New York,  and all of the Southwest, Hispanic marketing should be a top priority. Looking for more information on how to do it properly? Our marketing luncheons may be just the thing! Why Hispanic Marketing is becoming so important? In a recent Forbes article, itRead more

Marketing trends come and go, but one trend that is here to stay is the use of intent monitorship. Intent monitorship is a technique businesses use to track and analyze the online behavior of their target audience. This can include things like the keywords they are searching for, the websites they are visiting, and theRead more

BY PUBLIC RELATIONS STRATEGIST: SARA LUGO When we talk about marketing, we automatically think of communication strategies that help to promote a product or service; this is something we are very aware of since we live surrounded by messages that sell us something.    However, marketing can also help us to spread ideas and restructureRead more

The metaverse will replicate the real world and everything that we do in its virtual world including how we meet, engage with people, and socialize. Right now it’s a great opportunity to reach new people. The metaverse is more than just a trend and it’s here to stay. 3D spaces in the metaverse will let youRead more

 SXWS is back this 2022 and this year’s edition brings some special surprises for all of us working in the marketing business. TRACK is the dedicated program for visual and marketing shows, bringing all sorts of experiences to those lucky enough to have the badge. Read the program in our blog and follow us onRead more

It is said that from marketing love is born and if there is a day that shows it, it is Valentine’s Day. It is a fact that it is a constant feeling in everyone’s life and it forms an important part of how people relate to each other, which is why in many cases theRead more