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Digital Reset: Perfect time to prepare your Multicultural Marketing Plan! This global pandemic will shape businesses for decades to come. With Covid-19, we are already seeing early signs of a shift in how consumers and businesses behave.  Covid-19 is a terrible shock to the global economy as well as the thousands of individuals and familiesRead more

[:en]For many years, companies put their money in mass advertising, trying to reach as many possible customers as they could, offering the same product to everyone hoping someone shows interest, and decides to do something about it. This way of selling is still valid. It may not be as effective as before and prevents longlasting bonds between aRead more

[:en]When it comes to marketing and advertising, budgets have been shifting toward digital platforms at the expense of traditional media for many years now. Whether targeting consumers through mobile devices, social media, paid search or other means, the Internet’s projected share of U.S. ad spending in 2018 was about 38 percent, according to AdAge. InRead more

El Cinco de Mayo es una celebración alusiva a México que es una tradición en Estados Unidos. En Estados Unidos el Cinco de Mayo se ha convertido en un momento para celebrar la cultura mexicana. En México el 5 de mayo se conmemora la Batalla de Puebla, un enfrentamiento entre las fuerzas armadas mexicanas yRead more

[:en] What if you could experience the future, today? That is the experience that South by Southwest (SXSW) produces. Every year, the most brilliant minds and visionaries in the world convene for 10 days in Texas. The conference celebrates the convergence of the interactive, film, and music industries. SXSW boasts themselves as the premier destinationRead more