With cities like San Antonio, Austin, and Houston, each of which have cultivated vibrant and unique cultures, it is obvious that Texas is a bit of melting pot. Most recently, the Lone Star State was actually crowned the second-most diverse state in the nation.

This Hispanic population attributes to a large portion of this diversity. As of 2017, the Hispanic population grew from 9.7 million in 2010 to 11.1 million. Hispanics alone have been the driving force behind half of the state’s growth. As such a growing demographic, the Hispanic population has a lot of influence in the state of Texas, and a lot of purchasing power. In 2018 alone, $50 billion will be spent by the Hispanic community in Texas.

Why This Matters

Since they are such a large segment, it is crucial for Texas-based businesses to cater to them as consumers. Keeping up with demographic-based change is imperative to long-term survival, because as your demographic changes, your marketing strategy needs to change. You want to establish a strong, personal relationship between the market and your brand, in order to establish long-lasting brand loyalty.

In order to effectively reach this target market, your business needs a marketing firm who specializes in learning the Hispanic demographic and specifically cultivates content with the intent of establishing a relationship between them and your brand. Your business needs Vaquero Advertising.

Vaquero Advertising is a Texas-based Hispanic marketing agency. Our essence is one of a true, multicultural identity. We collaborate with our clients in order to represent your brand in the best way possible and market you in the most effective way possible to Texas’ Hispanic market. Contact us today find out how Vaquero Advertising can build your cultural entourage through any number of our various services.