Vaquero AdvertisingVaquero AdvertisingVaquero AdvertisingVaquero Advertising
  • HOME
  • Our Approach
  • SERVICES
    • BRANDING & STRATEGY
      • Marketing Evaluation
      • Branding & Design
      • Public Relations
      • Copywriting
      • Out of Home Advertising
    • DIGITAL MARKETING
      • Social Media Marketing
      • Pay Per Click Advertising
      • Influencer Marketing
      • Email Marketing
    • WEBSITES
      • Website Development
      • Search Engine Optimization (SEO)
      • Analytics
  • Our Team
  • Case Studies
  • Partners / Clients
  • BLOG
  • Contact Us
Next Previous

The Challenges Facing Marketing Agencies in 2019

Avatar Luz Quiroz 24 January, 2019

Each new year presents new opportunities and new challenges, and it’s no different in the world of marketing. This year, marketing agencies are especially faced with the issue of standing out. They were already competing against one another, but now, in 2019, agencies have to compete with the idea of in-house agencies, as more businesses are beginning to develop internal agencies.

Standing Out

As marketing, specifically digital marketing, has evolved as an industry, more and more agencies have opened their doors and offered their services. With so many businesses competing for clients, it’s hard to maintain visibility and then, once the prospect does notice you, to stand out. Yes, you claim to deliver more traffic and higher sales. So does every other agency.

In order to differentiate yourself, it’s important to identify your core strengths and to hone in on them, or to offer a unique business model. For example, if you as an agency owner are really good at search engine optimization, then maybe that becomes the primary focus of your business. Your agency suddenly becomes the best agency at SEO.

Once you have carved your place in the market, it is all about promoting yourself. One of the biggest ironies of marketing agencies is that they often forget to market themselves. You are also your client! Create content for yourself, schedule social media posts, send email campaigns, write blog posts. Be your biggest cheerleader!

In-House Marketing

Aside from differentiating yourself from other standalone companies, marketing agencies will find themselves largely competing in 2019 with internal agencies. A report from Ad Age reveals that 78% of Association of National Advertisers (ANA) members have, to some extent, developed an in-house agency. This is up 58% from five years ago. To put this even more into perspective, of the 22% of ANA members that did not have their own agency, 8% said they were considering the possibility of expanding with an in-house agency.

The reason for this is that as content marketing becomes more vital to a company’s process, it only makes sense to the company to streamline the process and make it an extension of the existing business.

However, what these companies are discovering, though, is that it is not always the most cost-effective to run everything in-house, and it is hard to find the same level of talent that exists at most marketing agencies.

Vaquero Advertising has found its niche in Hispanic advertising, offering your business a wide array of services towards a primarily untapped market. We offer services such as research and analytics, Hispanic branding guidance, and multicultural strategy, all at a reasonable cost. Contact us today to find out how we can help you!

Avatar

Luz Quiroz

More posts by Luz Quiroz

Leave a Comment

Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • 13 January, 2021
    0

    What is Loyalty Marketing?

  • 12 January, 2021
    0

    Dark kitchen: what is it and why is it so efficient?

  • 7 January, 2021
    0

    Location-based marketing: what it is, types and how it can benefit your business?

  • 5 January, 2021
    0

    How “Día de Reyes” is celebrated?

  • 28 December, 2020
    0

    New Year’s Eve Traditions in Latin America

  • 21 December, 2020
    0

    Why is it important to keep up with Marketing trends?

  • 18 December, 2020
    0

    How Latinos celebrate Christmas?

  • 18 December, 2020
    0

    6 Blogging Mistakes to Avoid in 2021

  • 14 December, 2020
    0

    Web Design Trends for 2021

  • 11 December, 2020
    0

    Inbound Marketing Trends for 2021

  • You may also like

    Reaching Hispanic Millennials

    Read now
  • You may also like

    Digital Marketing for Hispanics

    Read now
  • You may also like

    Is it Worth Investing in Hispanic Marketing?

    Read now
  • You may also like

    The Importance of Building and Understanding your Brand Strategy

    Read now
  • You may also like

    Four Examples of Successful Hispanic Marketing

    Read now


7700 John Carpenter Freeway
Dallas, TX 75247
¡Hola! Drop us a line

Share your needs and goals with us. We can create a great alliance! Or grab a fresh cool cerveza & talk about growing your business.

Copyright © 2020 | Vaquero Advertising LLC
  • HOME
  • Our Approach
  • SERVICES
    • BRANDING & STRATEGY
      • Marketing Evaluation
      • Branding & Design
      • Public Relations
      • Copywriting
      • Out of Home Advertising
    • DIGITAL MARKETING
      • Social Media Marketing
      • Pay Per Click Advertising
      • Influencer Marketing
      • Email Marketing
    • WEBSITES
      • Website Development
      • Search Engine Optimization (SEO)
      • Analytics
  • Our Team
  • Case Studies
  • Partners / Clients
  • BLOG
  • Contact Us
Vaquero Advertising