And the Multicultural way, by Fernando Alvarez.
I have been thinking a lot about next year. Christmas is here & 2019 is right around the corner. I really like this season. I think is a great opportunity to appreciate the people & the moments we have today in our lives. Living in America, como dice la canción, es una gran ventaja nowadays. Specially for those who speak several languages. Understanding the multicultural environment is the first step of today´s challenge. Second step is acting according to a multicultural mindset. Así que, primero lo primero. ¿Qué significa multicultural? Es la formación de una sociedad que integra diversas culturas y las une. Therefore… What does it mean to act with a multicultural mindset? It means that you have the opportunity to connect with many cultures by showing that you care about their individuals, principles and common purpose. Si logramos entender esto y cambiamos nuestra forma de actuar, tenemos mucho que avanzar unidos. Show that you care y el mundo será tuyo.
Wait a minute… Do you understand what I just wrote? That´s the power of Spanglish! When it comes to speaking good Spanish and English, there´s a secret recipe that 2nd and 3rd generation of migrants living in the United States have been developing by hearing Spanish at home and talking English at school. Spanglish also has this secret ingredient that is very special when it comes to feelings. And we all know that connecting with friends, clients or family is authentic when it comes to emotions.
Hoy en día los seres humanos hemos cambiado nuestro comportamiento. Es increíble, pero cierto: la tecnología nos ha conectado de una forma inusual y más que nunca estamos expuestos al cambio. Por ende, lo que debemos hacer es adaptarnos. Bien lo dijo Darwin, las especies se adaptan o mueren.
If you really want to connect with your audience in a much deeper and authentic way, show that you care. Give a f&%$ about it. That actually means something. And that´s why I am willing to show you that you can connect way much better with a Mexican that may be your customer. It actually works, just follow the steps by doing a simple exercise:
- Go to a restaurant or a groceries store
- Look after a Mexican person that works there (try to identify him)
- Ask something in English (Like: What is a good plate that you recommend?)
- Wait for a couple seconds, smile and tell him: Uno bueno! Tu sabes amigo.
- He will tell you another one, trust me.
See, when you interact with a person in a foreign language, there´s a hidden impression. And when you change the language to their native one, you wake their emotions and they feel it. This is why we launched Vaquero Advertising. Many of our clients want to connect authentically with the Hispanics! No es lo mismo hablarle de los cowboys a un compa que hablarle del América o del Pumas. Neta!
So, if you want to connect better with your Hispanic customers, call Vaquero Advertising, cause we are the experts. And if you want to improve your multicultural relationships, just change the conversation… and smile.