Doesn’t it happen to you that you have a very well-made website, with quality content and good images, but you still don’t appear in the first Google search places?
This is due to SEO positioning, which is a writing technique optimized for search engines, so that the generated content is positioned preferentially compared to other results in search engines such as Google.
This is essential for any website, especially if you have a Blog, since without optimized content, hardly anyone will read it.
SEO writing must be focused on making the content relevant to users. Search engines are designed to understand the behavior of users and, in this way, to be able to analyze their search trends and to be able to offer them increasingly refined results.
Which steps should you follow for improving SEO?
Follow these SEO tips to improve web positioning and attract more traffic and clients to your website.
The first thing is to know who you are addressing and how people search for your product or service.
You can use tools like SEM Rush, Google Keyword Planner, Google trends to find the keywords that users are looking for. With this you can give yourself an idea of the needs you satisfy, how people look for them and what competition you have so that it is easier to personalize the content depending on the different types of users you may have.
The content must be measured and planned.
If you don’t measure and plan the actions that users take on your site (subscribe, share, like, click) it will be difficult to know if you are doing it right or wrong and you will depend only on your intuition to move forward.
3. Create a Blog
Having a Blog is an excellent option to create quality content that attracts and that users can share to generate a natural positioning in networks. In addition, a Blog will reinforce the identity of your brand and generate more trust in users when they see that it is interesting content for them.
4. Social Media
The more you share on Social Networks, the better your SEO positioning will be. In each post, place buttons and links to your website so that users access your site and of course also share your blog articles.
5. Get a higher visit time
Google takes the time that the user remains on our website as part of its algorithm to position you in the first places.
What can you do to make users stay longer on your site? Mainly, that our website is optimized, has a good site architecture and good content. If we use good quality images and videos, there is a greater chance that the user will stop and increase the time spent on our website.
6. Optimize your site for smartphones and tablets
Verify that your website looks good on any device, be it mobile, tablet, pc, etc. This has become one of the most important requirements that Google indicates to be able to position yourself favorably, since currently most users browse with a mobile or tablet. You can use tools like Screenfly to help you test on any device.
7. Check loading times
Many times, users’ despair when they see that a website does not load and therefore they leave. You can use tools like Gtmetrix to check the loading time, if it exceeds 6 seconds you should stop to check if there is any image, plugin or template that is slowing down the loading of your site.
Do you need the help of a SEO expert to appear in the first search places? At Vaquero advertising we can help you with that, contact us!