Influencer marketing has become a popular tool for advertising to younger demographics. Unlike older generations, like baby boomers, millennials and generation z spend most of their time on social media. Social media is where the younger demographic receives and trusts information.
Adding an influencer to your marketing campaign can be a great way to boost brand awareness and credibility with a demographic that your brand hasn’t reached yet. Millennials and generation z trust reviews from influencers as much as they trust a friend’s thoughts about a product or service.
It’s important to know who you are speaking to and why you are speaking to them. You can set your audience based on past sales or recent sales. If there is an increase in the age group of 18-to-25-year-olds buying your product you’re going to want to choose an influencer that can speak to that age demographic.
Once you know what age demographic fits into your perfect customer, you can start looking at ideas as to who your influencers can be. You don’t have to set in stone who the influencers are for the campaign, but having a sense of direction of who the type of influencer you want to represent your business.
If you need any help creating an influencer marketing campaign, Aqui, en Vaquero, we understand the importance of strategizing any campaign for success! Contact us for information about our influencer marketing service.