Top 10 Latino influencers in 2021

In 2021, Latino influencers have taken over the world (and social media). Discover the biggest Latinx names in this growing industry.

Being a Latin influencer these days is an excellent business. This industry is said to reach between $ 5 and $ 10 trillion this year. And there is something else, in this world of influencers, it seems to be one of the few in which the profits are greater for Latinos.

In “The 2020 State of Influencer Equality,” IZEA reports that Latino influencers receive up to 51% more earnings. From 2015 to 2019, the cost of a post sponsored by a Latino influencer has grown by 854%, reaching an average of $ 1,248.

Not bad, right? Let’s take a look at some of the most important Latino influencers of 2021:

1. Selena Gomez

Justin Bieber’s famous ex-girlfriend of Mexican descent is ranked number 3 on the Marketing Hub’s Top Authentic Influencers Ranking of Influencers. According to this ranking, only three influencers in the world have 0.2B followers (that’s 0.2 billion, or 200 million people): Cristiano Ronaldo, Kylie Jenner, and Selena Gómez. His authentic engagement rate (followers who actually interact with his posts) reaches 3.9 million people.

2. Leo Messi

In terms of football, Messi may be the best in the world, but in social networks the Argentine is second. With 0.1B followers, Messi has an authentic engagement rate of 2.8 million people.

3. Neymar

The Brazilian mega-star of Paris Saint-Germain has not been able to escape from Messi’s shadow. Not even in social media reach. Yet his 1.6 million authentic engagement number remains highly attractive to marketing departments around the world.

4. Jennifer Lopez

As she proved to everyone at Super Bowl halftime, ‘Jenny from the block’ still has what it takes. A darling of the publicists for the 100 million followers of her who put JLo as one of the most important Latin influencers of 2020.

5. Lele Pons

With Lele, we started to include influencers who made their fame mainly through social media. This Vine star has Venezuelan roots and has been included by Time magazine in a list of the 30 Most Influential People on the Internet. Other names on the list? US President Donald Trump and the creator of the Harry Potter universe, British author J.K. Rowling.

6. LeJuan James

According to his Instagram profile, LeJuan James is Puerto Rican and Dominican, but he says he represents all Latinos. He now has more than 2 million followers on Instagram alone.

7. Camila Cabello

Having almost 50 million followers on Instagram gets you a place on this list. Camila’s music put her on the map, but social media has made her one of the most important Latin influencers in the world.

8. Yuya

This Mexican vlogger is said to have a larger security team than the president of Mexico himself. She also has more than 50 million followers on her social media. In 2018, her total earnings were estimated at $ 3 million.

9. Bethany Mota

Fashion and style are the areas in which this American vlogger with Mexican and Portuguese roots specializes. With over 20 million followers, she is a rising star.

10. Dulce Candy

With more than 2 million subscribers to her YouTube channel and more than a million followers on Instagram, this Mexican-American influencer has made a name for herself in the influencer industry.

We know we’ve left out several big names, but stay tuned for our next blogs and learn more about influencers! Only at Vaquero Advertising 🤠