When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
Creative trends and techniques are increasingly demanding in web design, which requires constant study and analysis to be always updated.
For that reason, in this post I will show you the trends in web design for 2021, from the most innovative to those that have already been in force for a few months, with real examples of all of them.
Nothing super innovative but we are seeing it everywhere and it is one of the clearest trends if not the most important.
Hand-drawn design elements
The design is getting more and more artistic. Anything that increases the personality of the brand is welcomed. Personality is today synonymous with the breakdown of the patterns that we were accustomed to (symmetries, etc.).
We already started to see it last year and it is getting bigger and bigger. The design gains perspective and is translated into new representations.
Fonts without rules
We are in the era where designers break the traditional rules of typography. Time to play mixing fonts and sizes.
Everyone has access to stock images like Shutterstock. And for this reason, it is increasingly necessary to have your own visual personality. Illustrations that convey your brand in a unique way.
It is clear that today, more than ever, we need to capture the attention of our audience. Therefore, animate backgrounds, shapes, images, etc. It is almost a must if we want to live up to expectations.
Muted tones are gone. It is the time of uncovering and we are living a true renaissance of creativity in terms of colors, shapes and animations.
Nothing new here but it is necessary to keep remembering it. We say goodbye little by little to the desktop web so that everything becomes more mobile. It is time to adapt everything to the mobile user, to the different resolutions that we use on a day-to-day basis while we eat, walk, etc.
How fast is it? Then more. The faster they load your content, the better for everyone. You will not lose visits, Google will treat you better.
We continue for bingo with the One-page. It seems that we will continue to see single page websites. And not only down, be careful with the horizontal scrolls.
Does your website need a makeover in its design? do you want to have more potential clients? call us! In Vaquero we have the best design team that will help you boost your website.