If you think of business growth in Texas, California, Florida, New York, and all of the Southwest, Hispanic marketing should be a top priority.
Looking for more information on how to do it properly?
Our marketing luncheons may be just the thing!
Why Hispanic Marketing is becoming so important?
In a recent Forbes article, it is suggested that Hispanics are key to the current economic situation in the United States. The nearly 5 million Hispanic-owned businesses in the United States contribute more than $800 billion to the American economy annually.
Many population projections indicate that the Hispanic community will most likely have a huge impact in the next decades since it has become the fastest-growing ethnic group in the country.
This population has a very rich heritage and very specific behaviors regarding their habits and preferences, not to mention the huge weight of their social background and language for their decision-making.
This is why we have launched our Vaquero Hispanic Lunch & Learns initiative, so we can help companies learn more about these facts and the great benefits that a well-designed Hispanic marketing strategy can bring to their business, their brand positioning, and their corporate ecosystem.
Which industries can benefit from Hispanic Marketing?
Some of the main industries that have seen huge market share growth in Hispanic audiences over the last 10 years are:
- Real State
- Beauty Products
- Food Services
- Organic Products
- Telecom Providers
In all of these, we can find many examples of adaptive advertisements made to speak to Hispanic communities through cultural references, using Spanish, English, or Spanglish in order to identify with Latino core values and interests.
Customer loyalty from these communities has been proven over and over, and their consumption habits are changing at a fast pace to mirror modern culture and economics in the U.S. while increasing their influence on them.
About the first edition of our Hispanic Luncheons
On November 1, 2022, we became the first Hispanic marketing agency in Dallas-FW to host a marketing luncheon designed for key decision-makers trying to grow their business with the U.S. Hispanic audience; specifically in Texas.
We shared relevant data, an introduction to the importance of multicultural marketing strategies, and our expert panel, including Oriol Sánchez, People Director at Anheuser-Busch, and Yvette Lopez; Director at Development Culture.
The attendees had the opportunity to interact with the experts, and play some games. Traditional Mexican street tacos were provided by Mucho Taco, a thriving local business from Garland, Texas, owned and operated by Hispanics.
Our next luncheon: February 23, 2023.
After very positive feedback from our attendees, and noticing the great impact this initiative can have on many other businesses, we have decided to host 6 luncheons during 2023.
The theme for the first 3 luncheons is “Connecting with La Cultura Hispana”, an interactive introductory experience to start working with this pivotal market segment.
These are some of the insights that will be covered in our introductory luncheon.:
• Hispanic population growth and cultural impact
• Consumption habits and preferences
• Economic development of the Hispanic segment
• Predictions for market growth
• Advertising to Hispanics in the U.S.
• Local business insights from the Hispanic community in Texas
• How to integrate Hispanic culture into your workspace
• Hispanic segment business expert panel
Reserve your spot today!
Do not miss this great opportunity to learn and start making a change in your marketing strategy so you can help your business grow.
Make your reservation by clicking here, and follow us on social media to stay tunned!
See you there, Vaquero!