Our Chief Vaquero Officer, Fernando Alvarez sat down and wrote why your business should work with Vaquero’s Hispanic marketing specialists. Here is what he had to say about moving to America and the opportunity businesses have with the Hispanic market.
Living in America has changed my perspective on many things. I’ve been here for 8 months and adapting myself to a new culture, environment and people have been a challenge. Believe it or not, as we say in México: “está cabrón”.
We live in a multicultural nation. Millions of people all over the world have been traveling for decades to the United States and stayed here to live. We have come here to pursuit our dreams. Sounds easy, but it takes a lot of cojones to do it and stick to the plan.
When we started Vaquero Advertising, we wanted to be a brand that could really mean something important to ourselves and our cultures. We wanted to share much more than a message, but a purpose. Vaqueros (known as cowboys to our American amigos), came from Europe during the 16th century.
Today, we embrace the attitude and leadership from authentic vaqueros. They gave us opportunities. They created relationships between Americans and Mexicans a long time ago. They fought to pursue their dreams, just like many of us.
That´s why we are here. To help each other and promote our cultures. Si señor! Por eso estamos aquí, para promover lo mejor de nuestras raíces a través del marketing, la publicidad y la comunicación. A lo largo de este camino, ayudaremos a nuestras comunidades y daremos lo mejor de nosotros para cambiar la perspectiva que muchos tienen de los latinos, y en especial, de los mexicanos.
We are American and Mexican millenials working together. We might not speak the same language, but we do share the same values: Passion, commitment and freedom.
You will be hearing from us. Sometimes in Spanish and some other in English. Spanglish? También!
Before we say hasta luego, we want to share some facts on why you should start targeting the Hispanic market: First of all, we are cool! We are great people. We love each other and we have so much to give. Ok, sticking to the numbers:
Hispanic Marketing Facts
- 1.4 million Hispanics 18+ live in DFW.
- 1.3 million are online and own their own smartphones.
- 92% use social media.
- $50+ billion will be spent by Hispanics living in Texas in 2018.
Yeap. It´s huge. So, if you need a new marketing strategy, a cool website, SEO, SEM, social media management, photography, video, media buying or just a new logo… now you know who´s riding around in a new way. Don´t be shy and call =). We can be reached at (214) 726-2292. Contact us!
Stay tuned. This is just the beginning. We are always happy to meet with you and share some thoughts, ideas, trends and business opportunities. Ahora si, hasta pronto compa!
By Fernando Alvarez