What is an Influencer?

You’re probably familiar with the phrases “Instagram Influencers” and “Instagram Baddie.” But, what exactly do these phrases mean and what do these influencers do?

According to Influencermarketinghub.com, an influencer is someone who has:

• • • • • • The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
          • A following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.

The rapid growth of social media changed the way consumers are influenced when making purchases. Influence from social media helps guide consumers to decision making.  Social media influencers have set a reputation for themselves as experts in certain topics, skills, and professions.

Influencers are categorized based on their number of followers, type of content, and influence power. Influence power is measured by how many followers base their decisions on their content and reputation.

Influencers are categorized by followers as mega-influencers, macro-influencers, micro-influencers, and nano-influencers. It is important to remember that the number of followers doesn’t mean an automatic high level of influence.

For example, a celebrity is considered a mega-influencer but the relationship of the product or service they are marketing for may not coincide with the reputation they have with consumers. A nano-influencer is someone who doesn’t have a huge follower base but their followers consider their ideas and opinions to be important. The influence a nano-influencer toward their followers can have a higher impact in sales for a brand compared to a mega-influencer.

When choosing what kind of influencer will work best for your product or service, it all depends on the goals of your influencer marketing campaign.

Aquí en Vaquero, we understand the importance of creating a successful influencer marketing strategy. Contact us so we can help you strategize a successful campaign.