A core part of any successful Company is utilizing effective marketing techniques to increase sales. Knowing the most persuasive way to reach your target audience allows for a stronger connection to be built. This converts your target audience into leads, and eventually into customers.
How do you know what the most effective way to reach your target market is, though? By employing a digital marketing agency, like Vaquero Advertising, we do the work for you. We get to know you and your business, and we build a strategy around your brand. This strategy is aimed at reaching the target audience we’ve identified.
There are a couple of different tactics we use for this. At Vaquero Advertising, we believe that your brand requires a strong online presence. We also believe that some marketing techniques never go out of style. That’s why, at Vaquero Advertising, we believe in employing both digital and traditional marketing tactics.
What is Traditional Marketing?
Traditional marketing is a conventional mode of marketing. It can be broken into five different categories:
- Print Media
- Direct Mail
- Telephone Marketing
- Outdoor Advertising
Print media includes magazine ads or an advertisement you might find in a newspaper. Broadcast media employs digital mediums like the radio or television. Direct mail is something that would be sent straight from the business to your house, like a catalogue. Telephone marketing involves calling individuals to promote your business, and outdoor advertising uses methods like billboards or flyers.
Why Traditional Marketing
Living in the digital age, it’s easy to make the assumption that traditional media is dying and pointless to invest in. However, even with digital on the rise, studies show that traditional media still has an impact. A MarketingSherpa study found that the top five most trusted marketing mediums are all forms of traditional media. This same study found that consumers engage with traditional media to a surprising degree. For example, more than 50 percent of the people who were surveyed responded that they always watch TV commercials. More than half of the surveyees also responded that they read print ads, both from mail campaigns and when they’re flipping through a magazine, or when they’re in a store and see one.
Part of the reason for this is that traditional media is more controllable and it is seen as less intrusive than digital. Consumers can choose when they want to engage with most forms of traditional media. They can put down the catalogue and pick it back up later. They can put the flyer aside and read it when it’s more convenient for them.
What is Digital Marketing
Digital marketing is marketing techniques executed online, via the internet or social media. There are a multitude of marketing practices that fall under the digital marketing umbrella. Some of these tactics are Facebook marketing, pop-up ads, Instagram ads, or anything involving SEO. Any company, regardless of its size, can utilize digital marketing to reach their target market.
Why Digital Marketing
Digital marketing is crucial because the internet has become one of the world’s most-used tools. With the evolution of smartphones, the internet is at our fingertips any given point. This means your company can be at their fingertips at any given point. For example, a study conducted by Forbes recently revealed that more than 80% of shoppers do their research online before investing in a product or a service. Your digital presence is important.
Why Vaquero Advertising Uses Both
At Vaquero Advertising, we believe that our traditional marketing techniques and our digital marketing go hand-in-hand. They support each other. A multi-channel approach allows you to tap into your target market in a variety of ways, and allows you to strengthen your company’s relationship with them.
For a more extensive list of the digital and traditional marketing services we offer at Vaquero Advertising, check out our website. We can also discuss the best strategies for your business at the boat party we’ll be hosting at Austin’s SXSW conference. Contact us today to learn more about our boat party and how we can help build your cultural entourage. Ride Vaquero today!
Image from Edkent Media.