Every day there are more and more platforms that implement within their functions, the possibility of advertising. TikTok For Business is one of the most recent tools for brands to publicize their products or services from their most creative side.
What is TikTok For Business? Like Facebook Ads, Instagram Ads or Twitter Ads, TikTok also launched its platform to design advertising campaigns this year. What characteristics could we say that the difference from the rest of the social networks? It definitely has a unique audience, the ads are more authentic, and it is one of the most popular apps in the world.
Your advertising strategy (if managed in the right way) would work very well, between 2018 and 2019 alone, TikTok reached 150 markets, with 75 languages and more than 500 million downloads on Google Play.
Why create ads with TikTok For Business?
“Don’t advertise, create TikToks”
With this phrase TikTok launched into the field of marketing and it is no secret to anyone that the format was quite innovative, so much so that other brands decided to take that idea and customize it according to the style of their business. TikTok is an application that is presented as dynamic, fun and super creative.
So, this would be the main reason why you should implement it in your strategy. Your banner ads will be authentic, expressive, and capable of diversifying across different content and styles.
TikTok popularity means more powerful ads
Although many came with fear to the application every day more users are added to the platform. We cannot deny it, it has a lot of charm. Millions of people have engaged with this type of content, which means that if you implement TikTok For Business in your strategy, your ad could achieve the visibility you want and even more.
Long, non-to-the-point banner ads do not achieve the targeted conversions that were set at the beginning of the campaign. One of the advantages of advertising through this format is that TikTok only gives you a few seconds to engage and that forces advertisers to design more creative ads capable of telling a brand story in a short time.
Immediate connection with consumers
There are all kinds of audiences in the world of TikTok, but the majority of users are the young people who are known as “Generation Z”. This audience moves through emotions and many of the purchasing decisions are based on that.
TikTok allows you to tell the story of your brand or business through this format and thus achieve the high level of engagement that the social network already has and pass it on to advertising campaigns.
TikTok For Business it’s innovative
As the world advances, markets evolve. Formal advertising has been left behind and traditional marketing has been given a super spin. Imagine that you take the best of each social network that you already use to promote and that on top of that, you add TikTok. You will have millions of opportunities to create a community, innovate and share your experiences with a new audience that will help you convert more.
Do you need a powerful social media campaign? Contact us, we are Vaquero Advertising!