The client approached us needing to finish out a clinical trial in two geographic areas for two different therapeutic areas. Their goal was to receive 3 new patients that qualified for the study between the two areas. The client provided demographic and location information for the intended audience and we provided a cost-effective strategy focusing on the use of Facebook ads.
We focused on two different geographic areas for this campaign, Kansas City and Washington D.C. For each location we focused our targeting on zip codes which fell within 5 miles of the trial site. We found success with the audiences shown below.
Elligo KC Audience
United States: Lenexa (66227), Lenexa (66219), Lenexa (66220), Overland Park (66214), Shawnee (66216), Shawnee (66217), Shawnee (66218), Shawnee (66226), Shawnee (66203) Kansas
40 – 65 +
Elligo KC Audience
United States: Beallsville (20842), Brunswick (21716), Frederick (21701), Frederick Junction (21704), New Design Acres (21710), West Frederick Highlands (21703), Yellow Springs (21702), Maryland; Brentsville (20155), Brentsville (20181), Brentsville (20109), Brentsville (20111), Brentsville (20112), Catharpin (20143), Cherry Hill (22026), Combat Village (22134), Montclair (22025), Occoquan (22125), Waterfall (21069) Virginia
48 – 45
For this campaign, we used single image ads on Facebook and tested various creative assets against one another. One ad illustrated the discomfort associated with the disease and the other one focused on the community surrounding the patient and disease. We also made sure the imagery aligned with the demographics for each geographic area.
With the goal the client set up for this campaign, we were able to deliver the necessary number of qualified patients to close out the clinical trial. The carefully curated geographic targeting coupled with strategic ad creative spread over the course of four weeks delivered 3 qualified patients.
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