DESCRIPTION OF SERVICES
Research / Analytics – Discovery, interpretation & communication of meaningful patterns in data found in Google Analytics reports + competitors websites, in order to make decisions regarding our online strategies.
Hispanic Branding Guidance – A set of language rules that explain how your brand should interact and connect with the Hispanic Market based on the marketing strategy we are working on.
Email Marketing – The act of sending an specific message (promoting a service with a call to action) to your clients and potential clients using a corporate email.
Multicultural Strategy – The process of analyzing, planning & executing a general strategy to increase our marketing results in the multicultural market (various ethnic groups)
Website Optimization – Include basic services to update your website information & increase performance of your main landing pages that will generate more online traffic.
Search Engine Optimization – The process of optimizing your online content so that a search engine likes to show it as a top result for searches of certain keywords.
Modern PR – The service of communicating important news, trends and promotions to a specific audience thru newsletters, blogs and press releases.
Social Media Management – Upgrade your brand communications day to day and boost your social media channels with an authentic message that creates engagement with your employees, clients & followers. Includes written content & graphic design.
Paid Media Management – External marketing efforts that involve a paid placement. Includes PPC (pay per click) advertising, branded content & display ads. *Strategy is included. We charge 15% of total paid media investment.
Collateral Design – The act of providing graphic design services to empower your marketing efforts with the same brand guideline… including flyers, infographics, brochures, banners, business cards & other marketing pieces.
Photography – Strategy & planning of this service is included + a Basic shooting & editing with a semi-professional camera (2-3 hours).
Explainer Videos – Script planning & copywriting of videos that explain new services, promotions or deals to your potential clients. Basic videos include production & editing. *Professional videos are not included.
LISTING OF OTHER OUT OF THE POCKET EXPENSES & PRICING
Paid media budgets / Will charge 15% of total invested
Professional Photography / From $2,500 to $6,000 depending on the type of shooting.
Professional Video / From $3,000 to $8,000 depending on details.
Email lists
EXPLANATION OF HOW & WHERE RETARGETING FALLS INTO THE PROCESS
Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Behavioral retargeting (also known as behavioral remarketing) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
Retargeting, which is also referred to as remarketing (they’re the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.
95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. Main goal is to engage again with potential customers so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit.
Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they’re ready to convert.
Cookies are dropped on your visitors’ browser through a little piece of code that you put on your site, often referred to as a pixel. If you’re remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site.
All this talk of cookies, pixels and tracking codes may sound complex, but in fact it’s really easy to learn once you get the hang of it.
Retargeting remains one of the most effective forms of online advertising, and it’s used by your competitors to convert the majority of their traffic.
Retargeting is so effective because it helps you stay in the forefront of your customers’ minds and enables you to bring them back to your website when they’re actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.
Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.
HOW DO WE OBTAIN EMAIL LISTS?
We obtain the right amount of potential customers´ emails with trusted connectors & third parties that provide effective databases with leads that may be your potential clients given the information you provide us with demographic, social & ethnic details + general behaviors.