WHAT WE DID
Social media storytelling
New branding direction
Branded content
Marketing strategy support
THE CHALLENGES
Lifted Truck Auto Sales came to Vaquero Advertising with a well-developed sales force, a great location in the heart of Fort Worth and a goal to increase sales year over year by 22% at a price point of $50,000 on average per truck.
Execution Phase
BRAND WORKSHOP
To start with, we needed to truly define Lifted Truck Auto’s brand message. We performed a brand workshop with their key stakeholders to get to understand how their business works, the interactions they have with customers and the true intrinsic abilities of the business.
To build out branded content, we coordinated an 8-day photo and video shoot with a team of videographers, photographers, actors, models, and a whole lot of lifted trucks. We worked to build stories to really connect with customers on an emotional level through detailed use-case situations. We compiled these stories into one long brand video, which can be seen below:
Powering through the mud:
Wishing with Dad:
Welding through the night:
BRANDING
Applying new branding across company marketing.
Display Ad Creative:
RESULTS OF BRANDING & CAMPAIGNS
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