YEAR
2020
WHAT WE DID
Brand Story
Website Design
Social Media
Photoshooting
GOAL
Cardinale needed help from a marketing agency to create a brand story for their wine brand. They did not have a defined personality that managed to capture the attention of their target audience and convey the essence of their products. Vaquero Advertising’s mission was to help them create this brand story through strategies like website development, social media management, product photo shooting, and blogs.
THE CHALLENGES
Our challenge was to understand the motivations, lifestyle, and interests of an audience with a lot of history and cultural background, to be able to create a brand story appropriate for the brand and approved for all of the channels. As well as the distance we had with the client to carry out a photoshoot in Mexico while they were in Los Angeles.
Execution Phase
Cardinale Marketing Program
BRAND STORY
After a two hour Brand Workshop session, our team of Copywriters took it upon themselves to create and tell an inspiring story around Cardinale’s great brand.
WEBSITE DESIGN
We designed Cardinale’s website from scratch to create a fairly visual and practical site for visitors, highlighting the essence and story of their wines.
SOCIAL MEDIA
We created Cardinale’s social media accounts. The challenge was to represent Cardinale’s looks & feel through visually appealing posts that attracted their target audience.
PHOTOSHOOT
In this visual campaign idea, Cardinale celebrates the hardworking people that created this brand through their passion, resilience and strength. We intend to create an atmosphere around Cardinale that emphasizes coming together through family, friends and cultures to celebrate the unbreakable American spirit that lives in all of us.
The photo session was held in Querétaro Mexico. We got the talent, the location, we planned the props and outfits so that the whole environment/place looked like it was carried out in the United States. We hired Hispanic, American, African and Asian models for this photo shoot.
RESULTS
With an inspiring narrative, we positioned Cardinale as a unique and authentic brand that created an emotional connection with its customers. The colors, the photos, the tagline, and the content all follow from the central message. They all come together to form the brand story…
The Unbreakable Spirit.
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