YEAR
2020
WHAT WE DID
Influencer Marketing
GOAL
Stella Rosa, the top-selling wine brand in the U.S. was in such high demand in 2020 that some of its wines were available in very low quantities or completely out of stock due to the Covid-19 pandemic. When the winery released their popular wines in single-serving cans, the stock was sold out in less than one month. Stella Rosa got down to business and ordered a new shipment of their wines from Rotta, Italy.
Stella Rosa needed help from a marketing agency to create a campaign and increase sales with this new shipment of wine. They conducted an extensive search and selected Vaquero Advertising as their digital agency of record to handle marketing efforts. What they needed from us, was to boost brand awareness and increase sales.
THE PROCESS
With this in our minds, we decided to create the #Stellamania campaign, a successful influencer marketing campaign for our Stella Rosa friends. This marketing strategy was defined by a concerted effort to reach an authentic audience and produce high engagement rates in Social media by utilizing micro-influencers. Posts mainly focused on being realistic and relatable to the audience, announcing Stella Rosa’s products that would be available in stores again.
Execution Phase
Influencer Marketing Campaign
Coverage 31 States
#Stellamania #Stellabrate #StellaRosa
Identify micro-influencers based on follower count, engagement and location.
Activate micro-influencers with one-to-one conversations and recruit them to create content.
Typically, we are offering to give them a product in exchange for their action.
Track the engagement each post receives to measure their audience’s exposure and interaction with the brand.
@LosAngelesFoodieGirl
Did you know there’s a national shortage of Stella Rosa wines?! But don’t fret guys! You can now get them at your local grocery stores as it’s back in stock! You can join the #stellamania craze by voting for your favorite Stella Rosa wine flavor here: https://stellarosawines.com/votestella for a chance to win a $1000 shopping spree. (Prize awarded as a Visa gift card). Here’s some @stellarosa wines that I’ll be enjoying with my family at home.
#stellamania #stellarosa #stellabrate
@elinelquintana
Beauty is how you feel inside, and it reflects in your eyes. It is not just something physical. Love yourself and treat yourself, how about with a nice glass of @StellaRosa or two? 😂. Join me and be part of the #Stellamania, let’s try all of their flavors. Watermelon was delicious and I am definitely looking forward to trying the other ones. Check the link in my bio to vote for your favorite for a chance to win $1000 shopping spree. Which flavor do you think you’ll love the most?
#StellaRosa, #Stellabrate
@taylorharmon.photo
Tis the seaon to #Stellabrate We’ve all had a trying year, it’s time kick back + enjoy the holiday season with Stella Rosa wines! The Stella Pink is the perfect drink for all of my sweet wine lovers out there! Treat yourself to a Stella Rosa wine today! @Stellarosa is running a contest, head to www.stellarosawines.com/votestella to vote for your favorite wine for a chance to win $1000 shopping spree! See Stella Rosa’s website for details!
#StellaRosa, #Stellamania
We are very proud of our collaboration with more than 80 influencers
for our #Stellamania Campaign.
Take a look at their posts! @stellarosa
#Stellamania Results
87 Signed Influencers
62, 546 Total Likes
1.5k Contests Views
300 Entries
Stella Rosa’s IG
144k Initial Followers
176K End of Campaign Followers
Influencer Marketing is hot!
Learn about the successful
campaign we created for our
friends of @StellaRosa.
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