• English
+1(214) 726-2292
Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.
  • HOME
  • OUR APPROACH
  • SERVICES
  • CASE STUDIES
  • BLOG
  • CONNECT WITH US

The Warning

YEAR

2021

WHAT WE DID

Influencer Marketing

GOAL

Attract a wider audience and promote The Warning RockBand single ‘’Choke’’ with an influencer program executed on TikTok and Instagram Reels.

THE PROCESS

Influencers showcased themselves rocking out with The Warning Rockband and encouraging people to listen to the new single ‘’Choke’’ by making a TikTok/ Reels duet video. The main focus was to attract a wider audience by challenging our influencers (no matter their content category) to show their rockstar attitude, have fun and get creative.

EXECUTION PHASE

Influencer Marketing Campaign

Vaquero® partnered with Influencers who express passion for music, lifestyle, fashion, makeup, photography and creative content from around the world. Influencers took complete creative control of their duet video, rocking out and enjoying the song.

Identify micro, nano and mid tier influencers based on follower count, engagement and location.

Activate micro-influencers with one-to-one conversations to present them the campaign and recruit them to create content.
tres

Negotiate with the influencers and sign the contract.

Track the engagement, views, comments of each post to measure their audience’s exposure and interaction with the brand.

CAMPAIGN INITIAL POST DATE

August 12

FINAL POST DATE

December 9

CAMPAIGN INITIAL POST DATE

29-01

JUNE STREAMS

288.944 Streams

DECEMBER STREAMS

1.769.742 Final streams

COVERAGE

8 Countries

1. UNITED STATES

2. MÉXICO

3. URUGUAY

4. UNITED KINGDOM

5. NETHERLANDS

6. GERMANY

7. ITALY

8. AUSTRALIA

Find us on Google Maps


Logo Vaquero Advertising

Recent Posts

  • Influencer marketing_multicultural marketing

    Hispanic Gen Z: Understanding and Engaging the Next Generation with Influencer Marketing

    The marketing landscape is ever-evolving, and staying ahead of the curve is

    25 September, 2023
  • Hispanic Heritage Month

    Celebrating Hispanic Heritage Month: A Journey of Culture, Tradition, and Unity

    As the crisp autumn air sets in and the leaves begin to

    15 September, 2023
  • Influencer Marketing

    Tailoring Influencer Marketing Strategies for the Hispanic Market

    In today’s diverse and digitally connected world, influencer marketing has emerged as

    8 September, 2023

Sections

  • Services
  • Our Approach
  • Blog
  • OUR TEAM

Need help?


Schedule a Discovery Call

Work with us

Locations
© 2023 VAQUERO ADVERTISING | TODOS LOS DERECHOS RESERVADOS | POLÍTICA DE PRIVACIDAD
  • HOME
  • OUR APPROACH
  • SERVICES
  • CASE STUDIES
  • BLOG
  • CONNECT WITH US
  • English
Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.