YEAR
2021
WHAT WE DID
Influencer Marketing
GOAL
Attract a wider audience and promote The Warning RockBand single ‘’Choke’’ with an influencer program executed on TikTok and Instagram Reels.
THE PROCESS
Influencers showcased themselves rocking out with The Warning Rockband and encouraging people to listen to the new single ‘’Choke’’ by making a TikTok/ Reels duet video. The main focus was to attract a wider audience by challenging our influencers (no matter their content category) to show their rockstar attitude, have fun and get creative.
EXECUTION PHASE
Influencer Marketing Campaign
Vaquero® partnered with Influencers who express passion for music, lifestyle, fashion, makeup, photography and creative content from around the world. Influencers took complete creative control of their duet video, rocking out and enjoying the song.
Identify micro, nano and mid tier influencers based on follower count, engagement and location.
Activate micro-influencers with one-to-one conversations to present them the campaign and recruit them to create content.
Negotiate with the influencers and sign the contract.
Track the engagement, views, comments of each post to measure their audience’s exposure and interaction with the brand.
CAMPAIGN INITIAL POST DATE
August 12
FINAL POST DATE
December 9
CAMPAIGN INITIAL POST DATE
JUNE STREAMS
288.944 Streams
DECEMBER STREAMS
1.769.742 Final streams
COVERAGE
8 Countries
1. UNITED STATES
2. MÉXICO
3. URUGUAY
4. UNITED KINGDOM
5. NETHERLANDS
6. GERMANY
7. ITALY
8. AUSTRALIA
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