YEAR
2020
WHAT WE DID
Branding Social Media Management Landing Page Development Email Marketing Website Design
GOAL
Grand Carey ran into a new challenge they had never experienced before — rising above the noise in a competitive and over-saturated real estate market. We took on this challenge and proposed a Monthly Marketing Program that included branding, SEO, social media management, landing page development, website design and email marketing. With creative design, organic posts and a fresh website design, Grand Carey’s Marketing Program proved to be successful.
THE CHALLENGES
Our challenge was to put Cozumel back on the Map. As the island’s popularity became overshadowed by larger nearby cities, the creators of Grand Carey saw an opportunity to return Cozumel to its former glory. The island is experiencing a new beggining, and Grand Carey is at the forefront of making it happen with the help of Vaquero Advertising.
Execution Phase
Grand Carey Marketing Program
BRANDING
We created the logo for Grand Carey from scratch. It is mostly inspired in the beautiful Hawksbill turtle with a fresh and minimalist touch.
SOCIAL MEDIA MANAGEMENT
We created Grand Carey’s accounts on Instagram and Facebook and managed social media to engage with possible clients. The challenge here was to represent visually Grand Carey’s look and feel without renders and images of the condos. So we created visually appealing posts that reach the exact audience we want.
LANDING PAGE DEVELOPMENT
We developed a landing page with information about the luxury condos of Grand Carey. The objective was to invite people to answer a suvery and get to know the preferred amenities of the target audience.
EMAIL MARKETING
To help spread digital word-of-mouth through our database, we sent a Newsletter to more than 4,000 contacts. We invited them to visit Grand Carey’s Landing Page and participate in the Giveaway.
WEBSITE DESIGN
We designed Grand Carey’s website to engage with possible clients through SEO by highlighting Grand Carey’s condos and amenities with the updated content.
RESULTS
Great branding is more than just a logo, font and colors, you need to establish a purpose and make sure there are goals and a meaning behind it. With creativity, skills and strategy, we established a brand identity for Grand Carey that will set them apart from the competition and will spark a connection with their audience.
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