Instagram has become a place where brands deliver powerful messages, tell stories that result in conversations and engage consumers and businesses. If brands want to reach out their audience on a more real and human level this is their platform. Common mistakes in Instagram Ads Mistake #1: Having No Goal-Focused Strategy As with any otherRead more
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So, Millennials make up a large percentage of the U.S. population. Facts Millennials are the best-educated group of young adults in U.S. history, with one-third of older millennials having earned at least a 4-year college degree. Millennials are also go-getters. Right now, 54% of millennials either want to start a business or have already started their own.Read more
The beginning of the LGBTQ+ movement in the United States happened in late June of 1969, also known as the Stonewall Riots. This PRIDE month was a lot different due to the spread of COVID-19 and the Black Lives Matter protests against police brutality. The LGBTQ+ community and organizations cancelled PRIDE month celebrations in orderRead more
We define ourselves as a multicultural marketing agency. We truly believe in a multicultural market so we connect companies through digital marketing. We speak fluent Spanglish + we are Hispanic Leaders. We are based in Dallas, Tx & Querétaro, México… si, amamos los tacos ! There are 60 million Hispanics and/or Latinos living in the UnitedRead more
Is your advertising message well received in the Hispanic market? Don’t get lost in translation. Before investing time and money into advertising within a new market, it is important to understand advertising expectations. Speak the Language Select a specialized Hispanic advertising agency to help your business communicate the best way to your clients. Check outRead more
Latinx Consumer Trends $1.5 trillion. The Latinx population in the United States has a purchasing power of $1.5 trillion. At 18.3%, Latinx are the largest non-white ethnic group in the U.S. In 2018, the Latinx population was at an astounding 59.9 million. Facts about the Latinx consumer: Household Income The average American household incomeRead more
Digital Reset: Perfect time to prepare your Multicultural Marketing Plan! This global pandemic will shape businesses for decades to come. With Covid-19, we are already seeing early signs of a shift in how consumers and businesses behave. Covid-19 is a terrible shock to the global economy as well as the thousands of individuals and familiesRead more
Social media advertising should always be part of your marketing strategy. You have two options Organic or Paid Media advertising. You are probably asking what’s the best for your growing business? TRUTH – you need BOTH! “Organic campaigns are a great way to nurture relationships and build brand awareness; however, paid social media campaigns areRead more
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that es the most adaptable to change.” -Charles Darwin One of the actual challenges we are to face resume to digital transformation. The world has gone digital, and there’s no going back. While this may all soundRead more
TO FILL THE void of lost interpersonal connections brought on by the global pandemic, businesses and individuals alike have been flocking to videoconference tools—the very ones we all used to dread when some faraway flunky wanted to host a meeting. But our sour attitudes toward these remote chats have quickly sweetened. Some businesses are even leaving toolsRead more
